Content Creator / Marketing Communication Specialist

Position Overview

IceCure Medical, an innovative medical device company in the field of cryoablation for the destruction of tumors, is seeking a passionate and innovative Content Creator / Marketing Communication Specialist. The ideal candidate will have a flair for crafting compelling content and executing strategic marketing communications to enhance IceCure Medical's digital brand presence and engagement across digital platforms. A background in the health sciences or medical device field is a strong advantage.

Key Responsibilities for Content Creator Marketing

• Content Creation: Develop high-quality, engaging, and informative content for a B2B audience (physicians, distributors) in the medical field including blogs, social media, websites, videos, and email newsletters. Includes creating visuals to accompany social posts and e-mail.
• Social Media Management: Plan, create, and schedule social media posts. Monitor and respond to audience engagement and trends.
• SEO Optimization: Implement SEO best practices to increase organic traffic and search engine rankings.
• Analytics and Reporting: Track and analyze the performance of digital content and campaigns. Provide regular reports and insights to optimize strategies.
• Brand Consistency: Ensure all content aligns with IceCure Medical's brand voice, guidelines, and goals.
• Collaboration: Work closely with cross-functional teams including product, sales, and clinical departments to gather information and create cohesive content strategies.
• Event Promotion: Create promotional content for events, webinars, and product launches to drive attendance and engagement.
• Build Partner Marketing Strategies: Provide our global partners with ideas and methods to utilize our content or develop content for their own local campaigns of IceCure’s products and initiatives.
• Internal Communications: Assist as needed to promote brand awareness and messaging within IceCure and support company events.
• Marketing Operations: Perform administrative tasks related to managing marketing vendors and conference logistics.

Qualifications / Skills

• Education: Bachelor’s degree in marketing, communications, or a related field.
• Experience: Minimum of 3 years of experience in digital content creation and marketing communication.
• Exceptional writing and editing skills with a keen eye for detail and understanding of complex medical topics. Native level English.
• Proficiency in social media platforms (Facebook, X, LinkedIn, Instagram, etc.)
• Experience with WordPress
• Experienced in creating visual content for social media (Canva or other graphic design platforms). Video editing is a bonus.
• Experience working with Salesforce / Account Engagement preferred.
• Strong understanding of SEO principles and Google Analytics
• Creative thinking and ability to generate innovative content ideas and execute them
• Excellent organizational and time-management skills; ability to work independently and as part of a team

To apply, please submit your resume, cover letter, and portfolio to [email protected].