Product Marketing Manager

A fast-growing, innovative fintech company operating in the fields of crypto trading, digital asset investment, and payment services is looking for a Product Marketing Manager to lead the development and launch of new products.

Job Description:

We are seeking a results-driven and experienced Product Manager to drive cross-functional alignment between product, marketing, and sales teams, and lead go-to-market and adoption strategies for new and existing products. This role includes translating technical capabilities into impactful product offerings, monitoring user experience and conversion rates, optimizing user flows, and leading market research and competitive positioning efforts targeting professional and business audiences.

Key Responsibilities:

• Define product strategy and lead the development of products in the payment services and crypto domains
• Conduct market, trend, and competitor analysis to support product planning and adoption
• Collaborate closely with engineering, marketing, support, sales, and customer success teams
• Lead end-to-end product launches
• Support demand generation and growth initiatives

Requirements:

• 5+ years of product management experience, with at least 2 years in a fintech/blockchain/crypto company – must
• Proven experience in launching B2B or B2C tech products – must
• Experience in marketing – strong advantage
• Deep understanding of Blockchain, Web3, and Crypto – strong advantage
• Ability to translate complex product capabilities into clear marketing value
• Experience working with global, cross-functional teams – advantage
• High level of English – must