General Manager – U.S. Operations (Business Development, Marketing & Sales)

We are an innovative defense and homeland security company expanding into the U.S. market, seeking a dynamic General Manager to lead our U.S. operations.

As General Manager, you will be our first “boots on the ground” for the U.S. operation, spearheading our market presence with a focus on business development, marketing, and sales. This is a strategic leadership role for someone passionate about establishing a new footprint and driving growth in a competitive, mission-critical environment.

• Develop and execute a comprehensive go-to-market strategy in the U.S.

• Identify and cultivate new business opportunities within the defense and homeland security sectors.

• Build and manage relationships with key stakeholders, partners, and customers.

• Represent the company at trade shows, industry events, and customer engagements.

• Lead the sales process from prospecting through negotiation and closing.

• Collaborate closely with global HQ teams to ensure marketing, product alignment, and operational support.

• Proven track record in business development and sales, preferably in the defense and HLS sectors.

• Over 5 years of marketing and sales experience within the U.S. defense and HLS sector.

• A total of 8+ years in marketing and sales roles.

• Previous experience with a defense-related company is highly desirable.

• Demonstrated ability to develop and implement marketing strategies and budgets.

• Experience in opening new markets and managing the complete business cycle through to deal closure.

• Strong network within the U.S. government, Department of Defense (DoD), or related industries is a plus.

• Entrepreneurial mindset with the ability to work independently and drive results.

• Excellent communication, interpersonal, and negotiation skills.

• Highly organized, detail-oriented, and capable of meeting deadlines under pressure.

• Team player with a dynamic, open-minded, and dedicated approach.

• Based in the U.S. with flexibility to travel as needed.

This is an exciting opportunity to be the first team member in the U.S. and play a pivotal role in shaping our local operations and market success.

Please send your CV to [email protected].