Digital Performance Lead

We are hiring an experienced Digital Performance Lead to elevate our performance marketing efforts. This pivotal role requires a strategic thinker with advanced analytical skills, technical expertise, and the ability to mentor and inspire analysts and account managers.

Key Responsibilities:

1.      Performance Optimization and Data Analysis

o  Provide expert-level guidance for day-to-day performance challenges, stepping in to identify innovative solutions when the team encounters roadblocks.

o  Conduct advanced analyses to unlock new growth opportunities.

o  Leverage tools such as BigQuery for high-level data analysis and reporting.

o  Manage ad-hoc client requests involving complex analyses and deliver data-backed insights.

o  Provide a "fresh look" during business reviews to recommend new strategies and analysis approaches.

2.      Training & Processes

o  Standardize and formalize performance analysis methods to create a consistent framework for the teams.

o  Teach, review, and support the team in dashboards building.

o  Mentor and train new team members on their professional onboarding journey as well as teach advanced data analysis techniques and tools to senior analyst

o  Foster a culture of learning and innovation by teaching the team to create and utilize the platforms and dashboards effectively.

3.      Strategic Thinking:

o  Collaborate with cross-functional teams to align performance strategies with overall business goals.

o  Stay updated on platform changes and industry trends to ensure the team remains at the cutting edge of marketing performance.

Requirements:

·      At least 3 years of experience in a performance marketing role, preferably in a digital marketing agency.

·      English-High-level proficiency or Native English, both spoken and written.

·      Bachelor's degree in an analytical field of study

·      Advanced analytical skills with proficiency in tools – such as Google Analytics, Google Ads Meta Ads, LinkedIn ads and other marketing platforms. ( BigQuery – advantage)

·      Demonstrated ability to manage complex analyses and deliver actionable insights.

·      Experience in creating and maintaining dashboards using tools such as Connected Sheets, Lookr Studio, PowerBI or similar tools.

·      Excellent communication skills and the confidence to present ideas and analyses to clients.

·      Proven track record of mentoring and training team members.

·      Background in managing data automation projects- advantage