Business Growth & Media Strategy Lead

Arpeely operates in the fast-moving digital advertising ecosystem, where ads are constantly created, bid on, and optimized in real-time. We’re a well-oiled machine, connecting to multiple marketplaces that are faster and busier than the global stock markets. Our systems handle over 20 billion predictions daily, enabling us to make instant, data-driven decisions that maximize campaign performance.

At Arpeely, advertising is not just about running ads—it’s about understanding the pulse of a trillion-dollar industry. Every bid, impression, and optimization moves the needle. Behind the scenes, we leverage cutting-edge analytics, automation, and machine learning to outmaneuver competitors and drive real impact for our clients.

About the Role:

We’re looking for a driven and strategic Content Vertical Lead to take the reins of a complex and high-impact media buying and mass content operation. This role is ideal for someone with strong leadership experience in publisher-side marketing and a deep understanding of how data, tech, and business goals align.

You’ll be at the heart of our internal processes—collaborating closely with data scientists, developers, product managers, and external partners—while also overseeing day-to-day operations and leading a sophisticated marketing infrastructure. This role demands both operational excellence and the ability to translate strategy into execution.

Responsibilities:

• Lead and manage the full scope of our Arpeely’s Content Vertical operation - from marketing, content, engineering and growth.
• Own the Consumer Business Line P&L, ensuring profitability and alignment with company-wide financial goals.
• Become a focal point and foster collaboration and alignment across heterogenic teams - R&D, data, product, media acquisition, and BI
• Help create and oversee multiple concurrent tests on monetization, acquisition, and product experiences.
• Oversee the end-to-end process of taking features and initiatives into production.
• Drive the expansion of resources by recruiting, onboarding, and retaining top talent to support future growth.
• Serve as the primary point of contact for clients.

What We Offer:

• A vibrant, innovative work environment where your ideas matter.
• Opportunities for professional growth in the exciting field of real-time advertising.
• Flexible hybrid working model for work-life balance.
• Fun workplace perks such as gaming rooms, gym membership, team-building events, and more.

If you're ready to lead from the front in a fast-paced, data-rich environment, and you’re excited about shaping the future of publisher marketing—let’s talk.

Requirements:

• Bachelor’s degree in a quantitative field (Economics, Statistics, Computer Science) or equivalent experience.
• 4 years of management experience in data-rich, mobile apps, gaming, ad-tech, marketing, or large user base companies/startups
• Background in Arbitrage, Content and Search operations - Advantage.
• Proven track record of driving significant MM$ incremental business growth
• Proven ability to lead operations and inspire teams toward ambitious goals.
• Strong analytical mindset with the ability to extract and apply insights from complex data.
• Experience managing growth efforts like A\B tests, funnel optimization
• Highly self-driven, solution-oriented, and comfortable taking initiative.
• Excellent interpersonal skills and a collaborative approach to working across teams.
• Excellent Hebrew and English communication skills. Written and oral.