Lead Product Manager

Realize your potential by joining the leading performance-driven advertising company!

As an Lead Product Manager on the Advertiser Product Management group in our Tel-Aviv Office, you’ll work on Taboola’s next-generation advertising platform, built from the ground up for performance advertisers. Abby is Realize’s in-platform performance expert, an always-on strategist that goes far beyond chat to transform how campaigns are created, optimized, and scaled. Abby’s mission is to give every advertiser the personalized insights, guidance, and recommendations they need to grow their business dramatically with Realize.

To Thrive In This Role, You’ll Need

• 8+ years of product management
• Hands-on UX chops. You co-create user flows, speak Figma, and sweat micro-copy.
• Deep performance-advertising expertise—auction logic, optimization levers, attribution, and troubleshooting. DSP or RTB experience is a plus.
• Data-driven decision-maker. Comfortable querying large datasets, debating model metrics, and turning insights into product bets.
• Influential communicator. You rally stakeholders across continents and function around a crisp story—and say “no” gracefully.
• Technical fluency. You don’t code daily, but you can white-board APIs, ML pipelines, and policy engines.
• BSc/BEng in CS, EE, IE, or equivalent. MBA or HCI is a plus.
• Excellent English; other languages welcome.
  
  

How You’ll Make An Impact

As a Lead Product Manager, you’ll bring value by:

• Craft the vision & recommendation framework
• Define how Abby surfaces customized, actionable recommendations and troubleshooting across campaign setup, optimization, creative, and measurement.
• Translate that vision into a robust, scalable framework that works for self-serve SMBs and sophisticated enterprise teams alike.
• Shape an unforgettable user experience
• Partner tightly with UX to turn Abby’s guidance into intuitive, in-workflow surfaces, tooltips, dashboards, proactive alerts, and conversational moments - reducing time-to-first-value and ongoing management effort.
• Validate concepts through user testing and rapid experimentation.
• Drive cross-functional execution
• Lead a matrix of engineering, data science, UX, policy, support, and go-to-market teams to deliver frequent, incremental value.
• Own the product lifecycle end-to-end: discovery, PRDs, delivery, launch, measurement, and iteration.
• Make advertisers smarter, at scale
• Instrument Abby to identify growth opportunities, blockers, and “next best actions,” then quantify the incremental lift they deliver.
• Ensure Abby’s guidance keeps pace with Realize’s expanding feature set—audience products, creative formats, bidding levers, attribution, and more.
• Measure what matters & iterate relentlessly
• Define success through clear KPIs: campaign health index, ROAS uplift, time spent managing campaigns, feature adoption, NPS.
• Run weekly A/B tests, kill what doesn’t move the needle, and double down on breakthroughs.
  

Why Taboola?

About

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
• [See region specific Well-being bullets here] Well-being: Enjoy comprehensive benefits (health, 401k, etc.), a fully stocked kitchen, and location-specific perks (gym partnerships, parking).
  
  

Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.