Senior Media Buyer

We are looking for an experienced Senior Media Buyer to join our marketing team, focusing on digital campaigns primarily for mobile apps. This role involves planning, executing, and optimizing media strategies while collaborating with various teams to enhance user acquisition and engagement.

Key Responsibilities

• Develop and implement media strategies to drive user growth for mobile apps, backed by market research and competitor analysis.
• Plan and negotiate digital media placements across multiple channels, ensuring optimal performance and ROI.
• Monitor campaign metrics, adjusting strategies in real-time to optimize CPC, CPM, CPI, and CPA.
• Collaborate with creative teams to design effective ad materials for diverse audiences.
• Maintain vendor relationships, negotiating favorable terms for media buys.
• Analyze campaign performance data and produce detailed reports for actionable insights.
• Manage and allocate media budgets efficiently while tracking expenses.
  
  

• Strong background in digital media buying for mobile apps with experience using MMPs and DSPs.
• Excellent analytical skills with proficiency in data analysis tools.
• Familiar with various digital advertising platforms (e.g., DV360, Google Ads, Facebook Ads Manager).
• Experience with A/B testing and creative optimization.
• Strong negotiation and communication skills with the ability to foster vendor relationships.
• Capable of managing multiple campaigns in a fast-paced environment.
• Degree in Marketing, Advertising, Business, or a related field preferred.