Chief Marketing Officer (CMO)

Job Vacancy: Chief Marketing Officer (CMO)

Location: Rishon Lezion, Israel / hybrid format

Employment Type: Full-time

Experience: 5+ years in marketing, including managerial experience

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We are a fintech company from Israel, specializing in international money transfers and servicing clients from various countries. We strive to make financial services accessible, simple, and transparent. We have two key audiences: private clients and businesses (B2B), including employers and partner organizations.

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We are currently looking for a CMO who will help build systematic marketing, scale acquisition channels, increase brand awareness, and support the company's growth.

• Development and implementation of marketing strategy (B2C and B2B directions).
• Formation of the marketing budget and management of it.
• Development of a metrics system for evaluating the effectiveness of campaigns and achievements against key KPIs.
• Coordination of marketing activities: digital (targeting, SEO, content), offline (outdoor advertising), PR, and partnerships.
• Supervision of external contractors (agencies, designers, copywriters) and internal processes.
• Development and support of digital infrastructure: landing pages, corporate website, social media.
• Conducting A/B testing and analyzing funnels.
• Collaboration with product managers, lawyers, compliance officers, and other stakeholders.
• Participation in PR initiatives, communication with the media, and brand awareness development.
• Searching for and implementing new customer acquisition channels and loyalty growth.
  

• 5+ years of experience in marketing, including leadership roles.
• Ability to think strategically and implement plans in real conditions.
• Confident knowledge of SEO, digital marketing tools (targeting, analytics, website optimization).
• Experience in building sales funnels and managing multi-channel campaigns.
• Skills in budgeting and analyzing marketing expenses.
• Experience interacting with cross-functional teams.
• Self-organization, responsibility, ability to work without micromanagement.
• Business conversational: Russian, English, Hebrew.
• Experience in fintech and knowledge of the Israeli market will be an advantage.
  

• Participation in the development of a growing fintech company with an international audience.
• Influence on key business metrics and growth strategy.
• Opportunity to work in a hybrid format.
• Open culture and quick decision-making.
• Competitive compensation (negotiable).