VP of Marketing

Madlan is revolutionizing how people buy and rent homes by turning complex data into clear, actionable insights. Our experts — from data scientists to urban planners — generate dozens of insights for every address in Israel, helping people imagine life in a new home before they move in.

For marketing, this means telling powerful stories, building trust, and connecting people to smarter real estate decisions. We learn from our customers and use those insights to constantly improve how we communicate, engage, and grow.

We are seeking a VP of Marketing for a key leadership role on our executive team!

The VP of Marketing will lead the company's end-to-end marketing strategy, including brand, growth, market penetration strategies, digital management, advertising, marketing communications, partnerships, public relations, remarketing, and shaping the overall customer experience. This role involves managing a dynamic, professional marketing team, working closely with company leadership, and serving as a full business partner in strategic decision-making.

Key Responsibilities:

• Develop and execute the company’s comprehensive marketing strategy
• Build and implement an annual marketing plan and ensure the achievement of defined goals
• Oversee all digital and media activity — including social media, paid advertising, campaigns, SEO/SEM
• Manage and execute smart remarketing campaigns to improve conversions and retain potential customers
• Lead market and competitor analysis to support data-driven decision-making
• Own the brand’s visual identity, tone of voice, and overall experience
• Develop marketing materials, presentations, marketing content, and more
• Collaborate closely with the Sales team and company leadership to ensure message alignment
• Manage external vendors such as advertising and digital agencies
• Lead, mentor, and develop the marketing team

Requirements:

• At least 10 years of marketing experience, including a minimum of 4 years in a senior leadership role
• Proven experience in B2C and B2B marketing, including brand and story building
• Track record of leading marketing strategies and managing significant marketing budgets
• Experience managing a professional team
• Deep expertise in digital marketing and remarketing campaigns
• Ability to thrive in a fast-paced, multi-stakeholder environment
• Strong business acumen, creativity, innovative thinking, and analytical skills
• Excellent communication skills — both written and verbal
• Relevant academic degree (Marketing / Communications or similar)
• Previous experience in the real estate industry is an advantage