Product Marketing Manager

Product Marketing Manager

Description

Welcome to Healthee - your digital compass to navigate the vast world of healthcare benefits. Imagine discovering your coverage, identifying the right provider, understanding your costs, and booking an appointment—all in the time it takes to send a tweet! That's what we do, and we do it in 27 seconds flat.

Our quest is to redefine healthcare experiences for employees worldwide through our cutting-edge AI platform, ensuring they not only navigate but truly optimize their health plans.

Are you driven by a mission to make a difference? Dive in!

Responsibilities

• Partner with product and R&D teams to help develop the product strategy and enhance our product solutions
• Work closely with customer success to develop a marketing strategy for the product with HR leaders to improve users engagement.
• Develop and execute a proactive strategy to engage users on a weekly basis
• Develop and execute an approach on how to drive up user onboarding
• Work in a squad methodology environment. You'll need to simultaneously work with PM, tech managers, product designers, and marketing and aggregate their deliverables into one cohesive plan that drives user engagement
• Write clear, concise, engaging, and delightful product and email copy that furthers the Healthee brand and boosts user experience
• Develop metrics for engagement evaluation and reinforce them on a regular basis
• Collaborate with demand generation and sales leadership to translate positioning and messaging into education and enablement materials
• Lead market and competitive assessments, and represent the customers and users by surfacing qualitative and quantitative insights to shape product direction, identify product investment opportunities, and ensure product-market fit
• Help define and execute the go-to-market strategy for new and existing products and collaborate with the cross-functional team, including marketing, communications, and partnerships counterparts to execute

Requirements

• 3+ years of experience as a product marketing manager
• Native English - mandatory
• Self-experience of the US health care system and health insurance
• Vast experience in content marketing, corporate communications, competitive intelligence, market research, product management, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement
• Analytical and metrics-driven, comfortable digging into data and teasing out insights.
• The ability to lead user engagement efforts within the company across product, data, customer success and technology
• Experience with B2C applications
• Experience with B2B2C SaaS business applications a plus
• The ability to partner with and influence cross-functional teams
• Passion and ability to work well in a fast-paced startup, rapidly changing environment.
• A bias for action and a growth mindset
• Ability and willingness to support a CS team located in the US.

Salary range: 28K-32K shekels a month

Check us out on Geektime: https://insider.geektime.co.il/company/healthee/

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Healthee believes that every person has a right to equal employment opportunities without discrimination due to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offenses, or any other basis protected by applicable law. We also strive for a healthy and safe workplace and strictly prohibit harassment of any kind.