Go-to-Market (GTM) Engineer

The Role

We are looking for a mid-level Go-to-Market (GTM) Engineer with a specialization in AI-powered marketing and sales automations tools. As a part of our Marketing team, you will work closely with Marketing and Sales Operations to build, deploy, and scale intelligent automations tools (AI driven) that will improve our go-to-market strategy.

Primary Responsibilities

Design and implement AI-powered tools and automations to streamline activities related to sales and marketing, including:

• Personalized outreach based on prospect data and behavior
• Automated content generation for SEO and marketing campaigns
• Analysis of sales interactions to deliver tailored demo recommendations
• Intelligent lead scoring and routing based on engagement patterns
• Integrate AI tools with various platforms (HubSpot, Gong, LinkedIn, etc.) to create end-to-end solutions
• Develop documentation and governance frameworks for AI automations
• Monitor automation performance and optimize for improved efficiency and effectiveness
• Collaborate with marketing, sales, and product teams to identify new automation opportunities
• Maintain best practices for prompt engineering across different AI platforms
  
  

• Excellent and creative problem-solving skills, with attention to detail and quality
• 3-5 years of experience in development
• Strong programming skills with proficiency in Python and experience with automation platforms (Zapier, Make, etc.)
• Experience with SQL and data analysis tools
• Experience with using AI tools for development
  
  

• Experience in marketing technology, sales operations or similar technical role
• Experience with web development fundamentals and REST API integrations
• Experience with major AI APIs (OpenAI, Anthropic, etc.) and understanding of prompt engineering
• Knowledge of marketing/sales platforms like HubSpot, Gong, Salesforce, etc.
• Knowledge of conversational design and natural language processing concepts
• Familiarity with B2B SaaS marketing and sales processes
• Understanding of data privacy regulations and AI governance principles