Marketing Cloud Project & Systems Manager - Position No. 1378

About the Company

IBI is one of Israel’s leading and most innovative investment houses, providing a wide range of financial services including portfolio management, brokerage, mutual funds, and investment banking. With a strong emphasis on professionalism, innovation, and client service, IBI is a trusted partner for both individual and institutional investors.

About the Role

We are looking for a Marketing Cloud Specialist to lead the design and implementation of personalized customer experiences, using data to align with business objectives. This role involves managing marketing projects, analyzing customer journey performance, and optimizing strategies. The ideal candidate will collaborate with internal teams to ensure smooth execution and provide technical support during system implementations and troubleshooting.

Responsibilities:

• Planning and designing customer journeys in Marketing Cloud systems, creating personalized journeys based on data and business needs.
• Implementing customer journeys in the Marketing Cloud systems, collaborating with technical teams to ensure the implementation aligns with business goals.
• Analyzing data from customer journeys to identify trends and improve customer journeys and marketing strategies.
• Managing Marketing Cloud projects, including planning, execution, and monitoring to ensure deadlines and requirements are met.
• Working with development, marketing, sales, and IT teams to ensure smooth and aligned project implementation.
• Providing technical support during system implementation and troubleshooting issues.

Qualifications:

• A relevant academic degree in a technological field (Computer Science, Engineering, Information Systems, or a related field).
• Experience with implementing Marketing Cloud systems (familiarity with systems like Adobe Campaign, Oracle Eloqua, or HubSpot is required; Salesforce-only experience is not sufficient).
• Experience in implementing and analyzing customer journeys – up to one year of experience.
• Experience in project management – up to two years of experience.
• Excellent proficiency in both English and Hebrew (written and spoken).

Required Skills:

• Strong data analysis skills, with experience using analytical tools.
• Ability to work independently and as part of a team.
• Project management skills and task prioritization.