Vice President Marketing

One of our clients, an innovative cybersecurity company (appsec), is looking to hire a VP of Marketing to spearhead their global marketing efforts. (More details about the product will be given to relevant candidates.)

Startup / 15 employees / reporting to the CEO

Key Responsibilities:

• Develop and lead a comprehensive marketing strategy aligned with business objectives.
• Drive demand generation and performance marketing initiatives.
• Oversee and manage the marketing budget, ensuring optimal allocation of resources.
• Manage external vendors and coordinate end-to-end internal marketing activities, including campaigns, events, outbound initiatives, website management, marketing automation, SEO, and social media.
• Conduct market research and analysis to uncover growth opportunities and address challenges.

Requirements:

• Experience in a senior marketing role (VP / Director) within the cybersecurity industry, with a strong preference for Application Security (AppSec) experience.
• Proven success in customer acquisition, demand generation, and data-driven marketing strategies.
• Strong strategic thinking combined with hands-on execution capabilities.
• Highly collaborative and team-oriented, able to thrive in a fast-paced startup environment.
• Excellent English communication skills — both written and verbal — are a must.

Company location: Ramat Gan