Senior Front End Engineer

We're building the future of AI-native commerce experiences. Backed by top investors and working customers globally, we're turning massive opportunities into a fast-moving product that solves a real pain for brands and marketers.

We're now looking for our Founding Engineer. You'll be joining as one of the first hires and will help shape everything from technical architecture to product direction to culture.

If the idea of shipping fast, learning faster, and being the technical backbone of something big excites you — keep reading.

Our Culture

We're unapologetically ambitious. We ship fast, obsess over customers, and believe in deep ownership. We're building a company where A-players thrive, feedback is constant, and execution is everything.

• We're doers. We text, build, and ship on weekends if needed.
• We move fast. 1 day > 1 week.
• We're shameless. Hustle is a feature, not a bug.
• We're obsessed with winning. Whatever it takes for the customer to succeed — we do it.

What You'll Be Building

You'll be responsible for building and scaling the core product experience. We're early, which means you'll wear a lot of hats — and help design the hats too.

• Own features end-to-end — from ideation and design to implementation, deployment, and iteration.
• Build scalable, resilient APIs and backend services for personalization, checkout flows, and analytics.
• Craft beautiful, intuitive frontend experiences in collaboration with product and design.
• Lay down our technical foundation — from infrastructure and dev ops to testing and performance.
• Help shape the product roadmap with a strong voice on technical tradeoffs and customer needs.
• Work directly with founders, users, and early customers to prototype, validate, and scale features quickly.

You Might Be a Fit If You:

• Thrive in ambiguity and love turning 0 → 1.
• Have 3+ years of experience across full-stack or backend-focused development (we use TypeScript, Node, Postgres, Python, React, Next.js, and AWS – but tech is just a tool).
• Built products that scaled, and know what breaks when things grow too fast.
• Have worked with APIs, microservices, queues, and third-party integrations (bonus for Shopify, Meta/Google/TikTok Ads).
• Have strong opinions, loosely held — you bring experience but stay open to better ways of doing things.
• Are hungry to build, ship, learn, and iterate.
• Have experience (or an itch) for startup ownership — you treat the codebase and product like your own.

What You'll Get

• Early-stage equity with real upside
• Competitive salary
• Founding-level impact and ownership
• The chance to build a category-defining product from scratch
• A culture of speed, iteration, and obsessive customer focus