Product Content Team Lead

Empathy is on a mission to help families through life's most challenging moments. Our award-winning product, powered by tech and driven by purpose, provides peace of mind by guiding families through all the tedious and time-consuming tasks associated with loss. With a combination of tech and human support, we enable families to focus on what truly matters and support them through the emotions that follow.

Our team is passionate, empathetic, and dedicated to providing world-class solutions to families in need. We work collaboratively to identify pain points and design elegant solutions that empower and support our users.

In this role you will:

• Lead and mentor a team of content creators, including writers, researchers, and project managers, with a view toward scaling the team as our content needs grow
• Develop and execute content strategies across all product lines to provide both practical guidance and emotional support to users
• Oversee the creation of high-quality, impactful content across multiple formats (short- and longform text, video, audio, checklists) that directly supports our users through difficult times
• Implement measurement frameworks to track content performance and continuously optimize for impact and user engagement
• Manage localization and translation processes to expand our content’s reach into new markets
• Collaborate closely with Product, Design, and Research teams to ensure that content aligns with user needs and business goals
• Lead the integration of AI tools for content research, creation, and editing while maintaining Empathy's authentic voice and high standards
• Set and maintain content quality standards, style guidelines, and tone of voice across all product touchpoints
  
  

• 5+ years of experience in content leadership roles, with a background in product content, marketing, editorial, or growth
• Native English proficiency
• Proven track record of building and managing high-performing content teams
• Strong understanding of content measurement and optimization techniques with a focus on driving user impact
• Experience with content creation across multiple formats (written, audio, video)
• Exceptional editing skills with meticulous attention to tone, style, and emotional nuance
• Experience in content localization and translation management
• Familiarity with AI tools for content creation and research
• Proficiency with mobile app ecosystems and digital product development
• Strong project management skills and experience with relevant tools
• Exceptional communication and interpersonal skills
• Deep empathy and sensitivity in addressing challenging life topics
  
  

• Experience creating content in the healthcare, wellness, or emotional support domains
• Background developing content for complex or technical subjects for general audiences
• Experience integrating content within product development workflows
• Understanding of UX writing principles and best practices