Product Marketing Manager

We are seeking a dynamic Product Marketing Manager (PMM) to lead the company’s go-to-market activities, position the company’s product offering for long-term global success, and deliver market intelligence to internal stakeholders. The PMM role is both strategic and hands-on. Inside the organization, the PMM interfaces regularly with marketing communications, sales and technical support, product management, and executive management. Outside the organization, the PMM regularly interfaces with customers, partners, and industry experts.

Key Responsibilities

Go-to-market strategy, planning, and execution

• Create go-to-market plans for the company’s product offering and launches, work in collaboration with stakeholders to execute them
• Create outlines for key marketing events (e.g. tradeshows, seminars), work in collaboration with stakeholders to execute them
  
  

• Create and manage a portfolio of technical marketing materials: videos, presentations, website and social media content, white papers, etc.
• Create and manage a portfolio of sales enablement materials for colleagues and partners. Periodically present updated materials and provide sales training
• Define and manage processes for material creation and updates
  
  

• Conduct market research to develop a deep understanding of market trends, needs, potential, opportunities, and threats
• Customer and partner interviews
• Attend tradeshows, conferences, and industry events
• Competitive analysis
• Analyze market reports and public domain information
• Generate reports for internal stakeholders based on your research and analysis. Highlight insights and recommendations to help inform management decisions
  
  

• 3+ years’ experience in a product marketing management role in the motion control field or an adjacent field e.g. semiconductor manufacturing equipment, laser processing equipment, industrial robotics
• Experience planning and executing product launches in global high-tech industrial markets
• Experience creating technical marketing materials including promotional videos
• Strong leadership, project management, and presentation skills
• A growth mindset – desire to continually learn, adapt, and improve
• Bachelor’s degree or higher in motion control related engineering field e.g. electrical, mechanical, industrial
• MBA or MOT degree – advantage
  
  

• Overnight international and domestic travel up to 25%