Product Marketing

CET is a leading organization shaping the future of education in Israel and globally, impacting thousands of teachers and millions of students. We develop innovative pedagogical and technological solutions for state, religious, and Arabic education sectors.

What You’ll Do:

• Develop and strengthen CET’s brand presence across diverse educational sectors.
• Execute strategic marketing plans and initiatives.
• Manage CET’s websites and digital platforms, including content creation, site updates, UX enhancements, and integrations.
• Lead digital and social media marketing strategies to enhance CET’s online presence.
• Oversee marketing campaigns, monitor performance, and analyze data-driven insights.
• Build and execute customer journey strategies across multiple touchpoints: email marketing, SMS, WhatsApp, and digital engagement.
• Plan and manage PR activities, including content creation and media outreach.
• Organize and execute conferences, webinars, and industry events.
• Supervise the production of marketing videos and promotional materials.
• Collaborate with designers and external vendors to create brand-aligned visuals.
• Identify PR opportunities and create compelling stories for media channels.
• Support traditional marketing efforts, including branded giveaways, presentations, and catalogs.
  
  

• 3+ years of experience in marketing (agency or in-house, B2C/B2B).
• Strong knowledge of digital marketing trends, SEO, PPC, and customer journey mapping.
• Hands-on experience with marketing automation tools (Salesforce Marketing Cloud – a plus).
• Proven ability to analyze data, optimize campaigns, and drive engagement.
• Excellent writing and communication skills (Hebrew & English). Arabic – a significant advantage.
• Strong interpersonal skills and the ability to work in a fast-paced team environment.