Vice President Marketing

VP of Marketing – Auctentic

Location: On-site, Ramat Gan (Full-time)

Languages: Fluent English – Italian and/or French are a strong advantage

Auctentic is a global company that brokers the sale of second-hand diamonds, gemstones, and luxury watches on behalf of private clients. We operate primarily across European markets – with a strong presence in Italy, France, and Spain – and work with a vetted network of over 2,000 professional buyers.

We are looking for a sharp, creative, and strategic VP of Marketing to take full ownership of our marketing function. This is not a role where you’ll follow an existing roadmap – it’s a leadership position where you’ll be responsible for building our marketing strategy from the ground up and executing it in collaboration with external partners and vendors.

You won’t be working with in-house departments – but rather managing a network of external providers, including creative agencies, media buyers, content producers, PR professionals and more.

The goal is to refine Auctentic’s core messaging, build a consistent brand voice, and lead the implementation of impactful cross-channel marketing campaigns – both online and offline (including PR, partnerships, events and more).

·        • Develop and own Auctentic’s full-funnel marketing strategy across B2C European markets.

·        • Shape the company’s messaging and create a compelling brand story that resonates with international audiences.

·        • Manage and coordinate external marketing vendors (agencies, freelancers, media and PR partners).

·        • Plan and implement both online and offline marketing campaigns across relevant markets.

·        • Ensure all marketing content and communication aligns with brand identity and business goals.

·        • Analyze performance and optimize based on KPIs and market feedback.

·        • Minimum of 3 years’ experience in marketing roles involving strategic planning and hands-on execution.

·        • Proven ability to manage and collaborate with external suppliers and service providers.

·        • High-level fluency in English – both verbal and written.

·        • Experience with international audiences – especially in European markets.

·        • Strong messaging and storytelling skills.

·        • Italian and/or French – a significant advantage.