Director of Demand Generation

Sentra is the global leader in cloud-native data security for the AI era. The company’s mission is to empower organizations to confidently scale their data operations across multi-cloud and on-premises environments while leveraging the power of AI without compromising security.

Sentra’s unique approach enables enterprises to autonomously scan their environments without the need for agents, ensuring that data remains securely within their cloud or on-premises infrastructure. This innovative methodology sets us apart in the industry, providing organizations with control and visibility over their sensitive data at all times. Our commitment to excellence in data security posture management and data detection and response makes Sentra a leader in the field.

We’re looking for a Director of Demand Generation to own the strategy, execution, and optimization of programs that drive qualified pipelines across segments. This role will be instrumental in aligning marketing with sales, targeting technical buyers, and fueling growth.

Responsibilities:

• Own the full-funnel demand strategy across inbound and outbound programs to drive pipeline and revenue.
• Build and optimize integrated campaigns using channels such as paid media, webinars, events, email, and ABM.
• Partner closely with Sales, Product Marketing, and SDRs to align messaging, lead flow, and attribution.
• Lead marketing ops and performance tracking, ensuring accurate reporting.
• Manage and scale paid digital programs (LinkedIn, Google Ads, display, etc.) focused on cybersecurity buyers.
• Own lead lifecycle and funnel conversion metrics—identify and fix gaps.
• Work with content and product marketing to tailor assets and programs to CISOs, SecOps, DevSecOps, and technical personas.
• Lead and grow a high-performing demand gen team.
  
  

• 7+ years of B2B demand generation experience, with at least 2-3 years in cybersecurity or enterprise tech.
• Proven success in owning pipeline targets and scaling marketing-sourced revenue.
• Deep understanding of buyer journeys in complex sales cycles, especially for technical or security audiences.
• Hands-on experience with tools like HubSpot, Salesforce, 6sense, LinkedIn Ads, and Google Analytics.
• Analytical and data-driven with a track record of optimizing for performance.
• Strong leadership and collaboration skills—you know how to partner cross-functionally and lead a team.