SMS & Email Campaign Manager

We're looking for a highly technical and detail-oriented SMS & Email Campaign Manager to join our performance marketing team.

 This hybrid role is responsible for managing the full technical infrastructure behind our email and SMS marketing campaigns, ensuring high deliverability, clean segmentation, and campaign reliability at scale. 

You will oversee everything from SMTP setup and sender reputation to API-based delivery and segmentation logic. This role is less about writing marketing copy – and more about making sure the messages land on time, in the right inboxes, and hit the right users. 

 The ideal candidate is fluent in SMTP, APIs, IP warm-ups, SPF/DKIM/DMARC, and understands how to troubleshoot, scale, and analyze outbound messaging systems in a high volume, high-speed environment like iGaming. 

Responsibilities

• Administer email and SMS list segmentation for accurate targeting based on user behavior, geo, and lifecycle stage 

• Collaborate with content and design teams to schedule and execute email/SMS campaigns on time 

• Monitor delivery rates, open/click behavior, bounce rates, and optimize queues and throttling where needed 

• Troubleshoot deliverability issues with a hands-on, root-cause approach 

• Execute A/B tests to improve engagement rates 

• Stay up to date on evolving global email & SMS compliance regulations (GDPR, CAN SPAM, etc.) 

Qualifications

• 3+ years of experience in SMTP/email management or high-volume campaign execution 

• Familiarity with tools like Postfix, PowerMTA, SendGrid, Mailgun, or similar platforms 

• Experience working with marketing automation systems and customer segmentation logic 

• Proficiency with HTML, MJML, and responsive email design principles 

• Strong organizational skills with the ability to manage complex multi step campaigns 

• Analytical mindset with experience interpreting campaign performance data 

• Comfortable working cross-functionally with technical, marketing, and compliance teams 

Advantages 

• Strong technical understanding of email delivery systems, authentication, and troubleshooting 

• Knowledge of SMS gateway integration and delivery protocols