Senior PR Manager

Lumen is a leading health tech company empowering people to improve their metabolic health with revolutionary device-to-app technology that measures metabolism through a single breath.

With over 70 million metabolic measurements logged and 2 million new measurements added monthly, Lumen is the largest metabolic health database in the world.

Lumen helps 300,000+ people worldwide understand how their bodies respond to nutrition, sleep, exercise, and stress levels in real time. It provides individualized recommendations that prioritize high-impact habits to improve metabolism and help people reach their health goals.

About the position:

Lumen’s Marketing Team is looking for a dynamic and seasoned Senior PR Manager to drive our ambitious PR initiatives across the United States and the United Kingdom. In this role, you will develop and execute strategic PR plans that elevate Lumen’s brand, amplify its mission, and foster engagement with key stakeholders, including media outlets, influencers, and the broader health tech community. If you’re a PR expert with a passion for storytelling, a proven ability to generate impactful media coverage, and someone who keeps their finger on the pulse of the latest news trends, this role is for you.

What you’ll be doing:

• Develop and execute a comprehensive PR strategy to position Lumen as a leader and innovator in the metabolic health space.
• Build and nurture relationships with top-tier, consumer, and trade media outlets, journalists, and high-profile influencers to ensure consistent and high-quality coverage.
• Craft compelling press materials, including press releases, media pitches, and executive talking points.
• Constantly monitor the news, identifying and capitalizing on media opportunities (newsjacking), including trends, thought leadership, and breaking news, to amplify Lumen’s voice.
• Create an editorial calendar for both seasonal and evergreen pitches.
• Identify, track, and submit for award and speaking opportunities that position Lumen as a leader and innovator in its field.
• Oversee crisis communications and reputation management strategies to protect and strengthen Lumen’s public image.
• Collaborate closely with cross-functional teams, including marketing, product, and data teams, to align PR initiatives with broader company goals.
• Work to build a data dashboard that enables you to pull quantifiable insights at a moment’s notice.
• Build the profiles of Lumen executives in the press via news opportunities, speaking opportunities, and awards.
• Create briefing documents for interview opportunities that include a summary of the opportunity and key background info on the outlet and reporter and/or producer.
• Manage third-party PR agencies as an extension of Lumen’s PR function, ensuring monthly KPIs are met.
• Measure and analyze the effectiveness of PR campaigns, using insights to optimize future efforts.
• Help evolve Lumen’s messaging map annually to align with its broader goals.
• Represent Lumen at industry events, conferences, and media engagements as needed.

Requirements:

• 5+ years of experience in public relations, with a focus on B2C tech-health experience is a strong plus.
• Exceptional communication skills, both written and verbal, with native English a must.
• An entrepreneurial spirit who thrives in a fast-paced, high-growth environment
• Proven track record of securing high-impact media coverage and building strong media relationships.
• Strategic thinker with the ability to craft compelling narratives, extract meaningful stories from complex data and research, and identify unique PR opportunities.
• A proactive, self-starter mindset with the ability to work both independently and collaboratively.
• Detail-oriented, organized, and committed to delivering high-quality results.