Website Strategic Lead

Who Connecteam is:

Connecteam is a TLV-based startup that's on a mission to change the work experience for 80% of the world's global workforce - the deskless employees.

Our business management platform helps thousands of businesses thrive by taking away the daily hustle and complexities of managing teams, so they can have the peace of mind to grow and run their business.

We are seeking a dynamic Website Strategic Lead with a strong foundation in website management to join our team.

Key Responsibilities

Strategic Website Leadership

• Own and evolve the long-term website strategy as a core marketing and business asset.
• Plan the website architecture and content structure strategically to reflect our evolving brand and product complexity.
• Proactively define the quarterly roadmap of website projects, aligning with business priorities, product launches, and go-to-market campaigns.
• Identify key opportunities for website expansion, reorganization, and modularity to support ongoing growth and cross-functional scalability.
  
  

• Lead all website operations across structure, performance, content, and UX.
• Define and implement scalable processes for website project intake, prioritization, execution, and QA.
• Work closely and mentor the web team including a website manager, designer, copywriter, and developer.
• Work hand-in-hand with product marketing, demand gen, studio, and external vendors.
  
  

• Analyze website performance using GA4, Looker, Tag Manager, Hotjar, and other tools to drive data-backed improvements.
• Plan and execute A/B testing and CRO initiatives to improve conversion paths across the site.
• Align website goals with funnel stages and buyer journeys to maximize impact on acquisition, education, and conversion.
  
  

• Maintain and continuously optimize the WordPress CMS, infrastructure, and performance (page speed, mobile, accessibility).
• Ensure site architecture supports SEO best practices, schema, structured data, and crawlability.
• Anticipate technical and operational risks, support troubleshooting, and ensure scalability for future needs.
  
  

• 3+ years in website management or digital product ownership within a SaaS environment.
• Proven success in leading strategic website projects that span UX, content, and infrastructure.
• Deep understanding of WordPress, including plugins, custom templates, and integrations.
• Strong grasp of conversion rate optimization, user journeys, and website performance metrics.
• Analytical mindset with a track record of data-informed decision-making.
• Basic understanding of HTML/CSS, with the ability to scope and review development needs.
• Comfortable managing cross-functional web projects with multiple stakeholders and shifting priorities.
• Experience working with SEO, page speed optimization, and front-end best practices.
  
  

• We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.
• We make an impact on our customer's business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business.
• We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers.
• We have fun! From weekly happy hours to holiday parties, we always enjoy each other's company (and good food, of course). Connecteam is like one big, happy family!
• Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives.