Marketing Director

How about using your talent to save a life?

Get ready to make an impact at one of the most exciting, fast-growing AI companies

revolutionizing pool safety worldwide. With over 1M swimmers monitored monthly in sport

and leisure centers across 9 countries, Lynxight is on a mission to prevent drowning and drive

the movement towards smarter, safer aquatic facilities.

Are you up for the challenge?

The Job

We are looking for an experienced Marketing Director to drive revenue and business growth

through brand equity and product marketing management across our global markets.

This is a key, strategic role laying the foundations for a scalable marketing organization,

requiring a hands-on professional with a detail-oriented approach, strong leadership skills, and

the ability to work cross-functionally to effectively reach, educate, nurture, and drive traction

among our target audience and ideal customer profiles.

You will join the team at HQ to develop and execute a cohesive marketing strategy supporting

the company’s scaling and penetration into new markets, increasing topline figures and

reinforcing Lynxight's dominance as the market leader, working closely with our commercial

functions overseas and reporting directly to our Commercial Officer.

What to Expect

• A chance to be part of a global mission with a pioneering AI company transforming the

aquatic safety market.

• A fast-growing, high-impact organization where innovation and execution are valued.

• A culture that rewards high performance with recognition, career growth opportunities

and competitive compensation.

• A collaborative mentality with regular interactions with different departments at the HQ

and sales leaders in other markets.

What You'll Do

This high-impact position comprises three main pillars that require full ownership over

branding, messaging, digital presence, and demand generation:

1. Brand Marketing – build Lynxight's brand equity, reshaping and sharpening our story:

• Develop thought leadership to increase brand awareness and sentiment towards our

service across different markets.

• Manage the PR content and market communications strategy and execution across a

variety of digital and traditional media outlets.

• Plan and run the company’s position in industry events to achieve top-of-the-funnel

goals.

2. Product Marketing – build and maintain key sales collaterals with coherent messaging,

positioning and creative storytelling:

• Drive the brand strategy implementation by delivering new Sales/Ops./Product assets -

collaterals, documents and videos.

• Develop fresh messaging and own the content calendar in order to engage prospects,

partners and customers: website, social media, blog, case studies and testimonials.

3. Growth Marketing – develop and optimize lead generation strategies to create new

opportunities that support our sales efforts:

• Drive performance marketing activities from end-to-end: inbound leads, SEO and

campaigns to fuel pipeline growth.

• Nurture and engage our community of users, prospects and partners through lead-

capturing efforts owning the company’s digital assets.

What We're Looking For

• Proven Marketing experience building, managing, and leading high-scale B2B activities

while working hand-in-hand with multinational sales teams (preferably in fast-growing

SaaS organizations).

• An entrepreneurial mindset with a "get it done" mentality and an ability to operate

independently while aligning with the company's global Sales & Marketing strategy.

• Proven ability to work with Marketing automation, analytics and AI tools.

• A people's person with great communication skills and ability to collaborate with subject

matter experts and service providers, driving maximum impact within budget.

• A critical thinker who sees the bigger picture, with strong business acumen and a

demonstrated ability to develop domain expertise on how to best serve the market.

• A meticulous, results-driven professional with an eye for detail.

• Native-level communication skills in English (written/verbal).

Cultural Fit

We are looking for a Marketing professional that is hungry, humble, and smart. At Lynxight,

we value innovation, accountability, and customer-centricity. If you thrive in a fast-paced, high-

growth environment and are passionate about leveraging technology to make a positive impact, we’d love to hear from you.

Lynxight is an equal opportunity employer and encourages applicants from all backgrounds to

apply.

Contact us: sapir@lynxight.com