Marketing Automation Specialist

Description:

We are looking for a highly skilled Marketing Automation Specialist to join our team and take ownership of designing, building, and optimizing end-to-end customer journeys across multiple customer touch points and business processes.

This role combines marketing expertise, strong analytical capabilities, and a deep understanding of customer lifecycle management.

The ideal candidate is experienced in data-driven communication strategies, proficient in marketing automation and BI platforms, and comfortable collaborating with cross-functional stakeholders to deliver seamless customer experiences and measurable business impact.

• Design, implement, and optimize automated customer journeys across the customer lifecycle, including acquisition, onboarding, engagement, retention, and reactivation.
• Build and manage operational customer communication flows, leveraging segmentation, behavioral triggers, and personalized messaging to drive engagement and business outcomes.
• Monitor journey and funnel performance, identify friction points and drop-offs, and proactively recommend optimization opportunities using data and insights.
• Develop and maintain dashboards to track journey performance, communication effectiveness, customer behavior, and key business KPIs.
• Collaborate closely with Product, Marketing, Operations, Analytics, Compliance, and other cross-functional teams to ensure customer journeys align with business objectives and customer needs.
• Plan, execute, and analyze A/B tests and experimentation initiatives to improve customer engagement, conversion, retention, and overall experience.
• Ensure all customer communications meet organizational, regulatory, and operational standards.
• Stay up to date with industry trends, best practices, and emerging technologies in marketing automation, customer journey orchestration, and digital communications.