Marketing Specialist

Abra is in the midst of an accelerated growth phase, thanks to our exceptional ability to deliver innovative, flexible, and customized technological solutions at scale. With advanced innovation and a focus on performance, we help organizations across various industries achieve operational excellence, business efficiency, and a clear competitive edge.

As the company expands its operations, refines its differentiation, and enters new markets, we understand that the key to success lies in smart, creative, and results-driven marketing.

To support our aggressive growth goals, we are expanding our marketing team and looking for a Digital Marketing Specialist who can take the lead, build marketing strategies that include digital campaigns, branding, content creation, and marketing material production, as well as analyze performance and optimize processes. This is a significant, dynamic role with a direct impact on the company's growth.

Responsibilities:

• Develop and execute marketing strategies and plans.
• Analyze and optimize digital campaigns (Google, Facebook, etc.).
• Collaborate closely with sales, product, business development teams, and management.
• Work with a Marketing Automation system.
• Produce marketing materials, newsletters, presentations, videos, landing pages, and more.
• Manage the company website on WordPress, including writing and uploading content, enhancing user experience, measuring website performance, and creating landing pages.
• Work with external vendors for SEO, PPC, social media, design, and content.
• Continuously track digital trends, changes in advertising interfaces and search engines, and identify opportunities for performance improvement and marketing innovation.

Required Experience:

• Proven and successful experience of at least 2 years in a similar role, including planning and leading B2B marketing activities, implementation, and measurement – a must.
• A bachelor's degree in marketing, communication, or a relevant field – a must.
• High proficiency in both Hebrew and English – excellent written and verbal communication skills.
• Extensive knowledge of digital advertising: content, campaigns, managing digital assets (Email Marketing, Google/Facebook/LinkedIn), Social Media Marketing, SEO, PPC, etc.
• Strong copywriting experience – a must.
• Familiarity with the latest digital trends, advertising platform changes, and search engine optimization practices.
• Analytical skills, including data analysis and insight presentation.

Personal Skills:

• Excellent communication skills, both written and verbal.
• Ability to execute with a culture of excellence, initiative, and continuous improvement.
• Ability to work under pressure, manage multiple tasks simultaneously, and prioritize effectively.
• Excellent interpersonal skills, high emotional intelligence, and the ability to build trust quickly.
• Strong motivation to succeed, willingness to invest in goals, and achieve results.
• Analytical mindset, with the ability to analyze data and derive insights.

If you're looking for a dynamic, impactful role with significant growth potential in a fast-paced and innovative environment, we want to hear from you! Join us at Abra and help drive our success!