Content Specialist

Not your everyday company

Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you’ll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we’re nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don’t care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We’re built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We don’t like spending our days in meetings and we skip committees altogether. At Lemonade, there’s no such thing as going over someone’s head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded ‘best workplace’

Best Workplace and Best-Led Company by Inc. Magazine

“World Changing” by Fast Company

Recognized as a World Changing Idea by Fast Company Magazine

Ranked #1 Home insurance in America

Won best renters and homeowners insurance in America by US News, and others

Best Pet Insurance in America

Rated “Best Overall Pet Insurance” by Better Homes & Gardens

Rated 4.9 ⭐ on the App Store

Among the highest rated apps of all time

What you’re applying for

We are looking for a Content Specialist who is equal parts writing whiz and content operations pro to help create engaging, helpful content and keep our library up-to-date and user-friendly.

As a core member of the Organic Growth squad, you’ll be responsible for producing clear, engaging long and short-form content that helps inform and educate Lemonade’s current and future customers. This is an exciting time to join as we grow our ecosystem of owned media, and your work will directly support Lemonade’s mission of making insurance lovable.

In this role you’ll

• Write and edit a variety of content formats, including blog articles, product-style landing pages, one-pagers, and interactive tools, while applying SEO best practices throughout the content creation process
• Maintain and evolve Lemonade’s tone of voice and brand consistency across all content touch points
• Use AI tools and workflows to draft, refine, and scale content efficiently without compromising quality
• Support content operations by maintaining documentation and completing regular content audits to keep our content accurate, compliant, and fresh
• Lead initiatives that improve on-page user experience, build trust and authority, and help Lemonade’s content reach and resonate with new audiences
• Collaborate with internal stakeholders including SEO, content strategist, content analyst, product communications, and customer experience to create content that supports acquisition, engagement, and education goals.
  
  

• At least 3 years experience in a content-focused role, including both long and short-form pieces (no insurance background required)
• Native-level fluency in American English
• Proficiency in French, Dutch, or UK English, a plus
• Familiarity with SEO and analytics tools (e.g. Ahrefs, Clearscope, Google Analytics) and a good grasp of on-page SEO best practices
• Experience using AI tools as part of your content creation process
• Proven experience working with CMS platforms like WordPress
• Strong self-editor with sharp attention to detail and a commitment to producing clean, accurate, and engaging content
• Ability to manage multiple projects and deliver high-quality work under tight deadlines
• Comfortable working independently while also collaborating effectively with cross-functional teams
• A portfolio of high-quality, engaging writing samples
• Ability to work in an office environment a minimum of 3 days a week
• Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture