Director of Product Marketing

Director of Product Marketing

We are seeking an experienced and strategic Director of Product Marketing to drive the positioning, messaging, and go-to-market strategy for our products. This role requires a deep understanding of B2B SaaS, cybersecurity, and customer-centric storytelling to effectively communicate the value of our solutions. You will work cross-functionally with product, sales, and marketing teams to define compelling narratives, develop impactful content, and enable sales teams to drive revenue growth. If you have a passion for translating technical capabilities into customer value and driving market adoption, we’d love to hear from you.

Responsibilities

• Define and execute go-to-market plans for new product launches, ensuring alignment with company objectives and customer needs.
• Develop compelling and differentiated messaging that clearly articulates the value of our products to target audiences.
• Equip sales teams with the tools, content, and training they need to effectively communicate product value and close deals.
• Conduct in-depth market analysis to identify trends, customer needs, and competitive differentiation.
• Lead the creation of thought leadership, case studies, white papers, presentations, and website content to drive engagement.
• Work closely with product management, demand generation, and customer success teams to align marketing efforts with business goals.

Requirements

• 7+ years of experience in product marketing, with a strong focus on cybersecurity.
• Proven track record of leading successful go-to-market strategies and driving measurable business impact.
• Strong storytelling skills and ability to translate complex cybersecurity concepts into clear, compelling messaging.
• Deep market and competitive research expertise, with the ability to position cybersecurity products effectively in a crowded market.
• Data-driven mindset, with experience in analyzing marketing performance and customer insights.
• Exceptional communication and stakeholder management skills, with the ability to influence across teams.