Affiliate & Influencer Marketing Manager

Description

We’re looking for a data-driven and creative Affiliate & Influencer Marketing Manager to join our growing marketing team. In this role, you’ll be responsible for expanding and managing relationships with affiliates, influencers, and content creators while launching high-impact campaigns across various platforms. You'll explore new growth channels, analyze performance data, and play a critical role in building our brand visibility.

Responsibilities

• Build and manage relationships with affiliates, influencers, and content creators
• Oversee performance via in-house programs and affiliate networks such as Awin, Adcell, etc.
• Negotiate contracts, manage budgets, and handle invoices
• Set up and maintain technical integrations and tracking systems
• Launch and optimize affiliate and influencer campaigns across multiple channels
• Monitor daily performance and optimize campaigns to meet KPIs (CVR, CAC, CPA, etc.)
• Collaborate with designers and content writers to create briefs and marketing materials
• Explore and test new advertising channels (TV, radio, B2B, conferences, OOH, CPC media buying)
• Conduct competitor and market research to identify trends and new opportunities
• Analyze performance data using tools like Tableau, Mixpanel, Similarweb, and affiliate tracking platforms
• Use AI tools to improve efficiency and scale campaigns
• Coordinate publications in leading industry magazines and journals
• Increase brand visibility across professional media outlets
  
  

• 2+ years of experience in affiliate and/or influencer marketing
• Hands-on experience with affiliate platforms (e.g., Awin, Adcell)
• Strong negotiation, budget management, and partnership-building skills
• Experience managing performance-based campaigns (CVR, CAC, CPA, ROI)
• Analytical skills with proficiency in marketing analytics tools
• Ability to manage multiple projects and stakeholders simultaneously
• Strategic thinker with a creative and data-driven approach
• Fluent in German and English (written and spoken)