Content Writer

ROVR is seeking a sharp, creative, and culturally attuned Content Writer to lead our voice across social media, newsletters, and digital platforms.

This is a content-first role for someone who lives and breathes music and thrives at the intersection of community, creativity, and digital culture. You know how to craft scroll-stopping content that resonates with both deep-digging music heads and curious newcomers alike.

You’ll work closely with our social media, marketing, and curation teams to bring the ROVR ethos to life through editorial storytelling and branded messaging. From a teaser for a new playlist to a newsletter exploring the roots of a movement, your words will shape the sound of ROVR’s voice.

• Lead the writing and editing of all ROVR content across platforms—Instagram, TikTok, newsletters, blog, and more.
• Turn creative and strategic briefs into compelling, on-brand copy that connects and converts.
• Collaborate with designers, curators, and marketers to develop content calendars and campaign assets.
• Write a range of content, including short-form captions, curator spotlights, editorial posts, promotional materials, and feature descriptions.
• Help shape and evolve the brand voice across all touchpoints, from marketing to community engagement.
• Stay on top of trends in music, digital culture, and platform language to ensure ROVR stays fresh, relevant, and forward-thinking.

• 3–5 years of proven experience as a content writer, copywriter, or editorial creative—ideally within music, media, or culture-led industries.
• Native-level English proficiency is essential.
• Exceptional writing skills with a strong grasp of tone, rhythm, and cultural nuance.
• Deep understanding of underground/alternative music and a passion for discovery and emerging scenes.
• Demonstrated experience writing for digital and social platforms, especially Instagram, TikTok, and newsletters.
• Strong collaborative mindset and ability to manage multiple content streams with creativity and clarity.
• Familiarity with Adobe Creative Suite (Photoshop, Premiere, Illustrator) or equivalent creative tools is a plus.
• Experience in the music industry (labels, live events, editorial publications) is a major advantage.