Marketing Lead

Nexite is not just redefining retail — we’re reshaping its very foundation. As pioneers in retail IoT, we’ve built a platform that merges the physical and digital worlds, delivering real-time insights, frictionless experiences, and a whole new model for consumer engagement. We're not here to follow the trends — we're setting them.

We're seeking a bold, strategic marketing leader to join our journey. This isn’t your average marketing gig. This is a seat at the strategy table, working hand-in-hand with the CEO and leadership to shape perception, build demand, and define the future of retail. You won’t be handed a playbook — you’ll be co-authoring it.

Responsibilities:

• Redefine the Market’s Mental Model
• Partner with Sales and the CEO to introduce a powerful new narrative that challenges legacy thinking in retail.
• Develop emotionally resonant messaging that sticks — “fragments of truth” that decision-makers can’t unhear.
• Build and deliver thought leadership content that transcends the product and positions Nexite as a category-defining force.
• Build ‘Weapons of Influence’ for Sales
• Design high-impact sales enablement assets — including one-pagers, provocative pitch decks, and pain-point-driven custom demos.
• Translate complex product capabilities into clear, differentiated value propositions tailored for specific audiences.
• Use AI and data tools to boost content relevance, quality, and agility.
• Establish a Voice of Authority
• Develop Nexite’s unique voice in the market — one that is bold, strategic, and insight-led.
• Collaborate on industry articles, strategic presentations, and speaking materials for leadership.
• Lead or contribute to ABM campaigns and social engagement initiatives that reinforce our strategic positioning.
• Own End-to-End Messaging Strategy
• Align messaging across all touchpoints — from web to sales collateral to executive decks.
• Constantly refine messaging based on market signals, competitor moves, and buyer feedback.
• Drive execution across internal teams and external resources to maintain brand consistency and agility.
  
  

• At least two years of experience in a strategic consulting firm
• 5+ years of experience in B2B marketing, preferably in SaaS, high-tech, or retail-tech.
• Proven ability to influence through thought leadership, storytelling, and sales-aligned content.
• A strategist’s brain and a copywriter’s soul — able to distill complex ideas into compelling narratives.
• Hands-on skills with tools like Canva, Figma, PowerPoint, Google Slides, and AI-based content platforms.
• Strong design sensibility and visual communication instincts.
• High autonomy, creative drive, and obsession with excellence.
• Experience with ABM, social media strategy, or digital campaigns — a big plus.