Marketing D2C Manager JB-26430

About us:

At Cal, we believe in the power of change. We lead innovations and initiate countless transformations.

We are shaping the future of payments, influencing and improving the reality for hundreds of thousands of customers and businesses in Israel.

We believe in our people, encourage professionalism, excellence, personal development

and we're dedicated provide the best employee experience.

We invite you to join the transformation and take part in shaping our shared story.

About the role:

• Mapping marketing needs for product development to maximize its business potential

• Defining, planning, and leading marketing initiatives to meet business objectives

• Managing and evaluating the business plan, including revenue, expense, and profitability forecasts

• Overseeing all aspects of the product, driving marketing initiatives, and managing business targets

• Executing marketing initiatives and features to increase credit income

• Measuring and monitoring product goals and marketing efforts

• Creating a marketing framework for the product that aligns with the company’s branding

• Working with various internal and external interfaces and collaborating with senior company stakeholders

• Budget management

Requirements:

• Bachelor’s degree in communication, Business Administration, or Marketing (Masters in these fields is an advantage)

• 3+ years of experience in product management in marketing, preferably in the financial sector

• Knowledge of digital products

• Understanding of the credit field - an advantage

• High analytical skills

• Experience in marketing writing

• Experience in business plan creation and marketing strategy - an advantage

• Experience in creating presentations and strong presentation skills - an advantage