Marketing Manager

Keshet Digital is Israel’s leading digital media group, managing top-tier brands such as mako, N12, 12+, and V1.

We operate in a dynamic, innovative environment full of opportunities for creative marketing professionals looking to make an impact and develop breakthrough strategies.

Job Description:

The Marketing Manager is responsible for developing and executing comprehensive marketing and advertising strategies for Keshet Digital’s brands. This role includes overseeing marketing operations and leading cross-organizational initiatives, while making a significant impact on brand growth and performance.

The ideal candidate is a strategic thinker with a deep understanding of the digital content world, strong analytical skills, creativity, and proven leadership capabilities to drive high-impact campaigns and deliver measurable results.

Key Responsibilities:

• Develop and lead the overall marketing strategy and manage both online and offline advertising activities
• Plan and execute paid campaigns across various digital media channels such as Google, Meta, TikTok, Outbrain, Taboola, and more
• Manage newsletter operations and digital communities to increase user engagement
• Establish strategic collaborations with internal and external partners to boost exposure and brand engagement
• Lead and coordinate cross-functional marketing processes within the organization
• Analyze data and continuously optimize marketing efforts using data-driven creative solutions to promote content and brand visibility
• Report directly to the CMO of Keshet Digital

Qualifications & Experience:

• At least 5 years of experience in brand management within a large organization
• Deep understanding of digital content, advertising, and media landscapes
• Proven track record in leading integrated, cross-platform campaigns (TV and digital)
• Strong knowledge of digital advertising tools and social media platforms
• Advanced analytical skills with experience in measurement, data interpretation, and campaign optimization
• Experience in event marketing and building commercial/strategic partnerships
• Creativity, innovation, and the ability to turn ideas into actionable plans
• Ability to thrive in a fast-paced, multitasking environment while meeting tight deadlines and goals