עברית
Senior Content Marketing Manager
- תל אביב - יפו
Lumen is a leading health tech startup and creator of the Lumen Metabolic Coach, an innovative, science-backed portable device and app combination that measures metabolic health through a single breath. Each breath into a Lumen device creates millions of data points that help users understand their bodies. The app provides insights into how lifestyle choices impact metabolic health, alongside tailored guidance to optimize nutrition, workout regimens, and overall health for each unique body.
Lumen’s mission is to help people achieve metabolic health by guiding them in understanding how their lifestyle and nutrition influence their metabolic efficiency and supporting them in reaching their goals.
About the position:
Lumen’s Marketing Team is on the lookout for a stellar Senior Content Marketing Manager to spearhead content creation, support editorial planning, and manage and edit freelance content writers. As the Senior Content Marketing Manager, you will be a guardian of Lumen’s brand positioning, voice, and tone, setting the standard for all external communications. If you’re passionate about health tech, feel strongly about the Oxford comma, and love a dynamic, fast-paced work environment, this role is for you.
What you’ll be doing:
- Hands-on writing and editing for blog posts, emails, guides, website copy, social posts, and more
- Working with the Director of Marketing Communications to plan the content calendar in accordance with marketing and brand goals
- Collaborating cross-functionally within the Marketing Team as well as with the Product Team to support content needs and align strategy
- Managing freelance content writers to support SEO strategy, ensuring high-quality content production for Lumen’s blog
- Uploading and publishing content on the website
- Working closely with the Creative Team on design briefs to bring content to life
- Collaborating on brand messaging and positioning
- Supporting Lumen’s PR efforts in conjunction with our external PR agency
- Reporting on content performance using Google Analytics 4 and related tools
Requirements:
- 2-5 years of experience as a content marketer in the tech space – B2C experience preferred
- Native English
- Ability to elegantly translate complex science into consumable content
- Experience working with content management systems
- Experience managing freelancers for high-volume content production
- Detail-oriented and fanatic about quality content
- A team player who can work effectively on cross-functional tasks
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