Director of Marketing & Brand Operations

About MyHeritage

MyHeritage is a global leader in family history and consumer DNA testing, enriching the lives of millions worldwide by enabling them to uncover more about themselves and where they belong. With a suite of intuitive products, billions of historical records, an affordable at-home DNA test, and AI-powered photo tools, MyHeritage creates a meaningful discovery experience that is deeply rewarding.

Role Summar

yWe are seeking a strategic and execution-focused Director of Marketing & Brand Operations to lead our marketing operations team. In this role, you’ll direct performance creative strategy, oversee outsourced marketing development initiatives, uphold brand reputation strategy, and drive marketing operations excellence. You’ll manage a multidisciplinary team encompassing product marketing, creative production, and marketing project management. This role is pivotal in aligning creative efforts with performance goals, optimizing marketing infrastructure and tools, and managing high-impact cross-functional projects. The Director of Marketing & Brand Operations reports directly to the CMO and is part of the marketing management team

.Key Responsibilitie

s
Team Leadership & Developme

• ntLead, mentor, and develop a high-performing marketing operations and brand reputation management team, including product marketing, creative production, and project management function
• s.Foster a collaborative, growth-oriented culture that encourages innovation, accountability, and cross-functional alignmen
• t.Identify team needs and opportunities for professional development, scaling the team strategically to meet evolving business goal

s.
Performance Creative Strategy & Execut

• ionDevelop and implement a data-driven creative strategy to drive performance across all marketing channels (social, display, search, email marketing, partners/affiliates, SE
• O).Partner with internal teams and external agencies to ensure creative assets are optimized for conversion, testing, and sca
• le.Lead the briefing, production, and iteration process for video, static, and motion assets across platfor

ms.
Cross-Functional Project Manage

• mentLead the execution of complex, multi-team projects spanning marketing, product, growth, and
• HR.Create detailed project plans, track KPIs, resolve bottlenecks, and ensure on-time delivery of initiatives with measurable imp
• act.Identify and implement innovative AI/ML-based tools and other marketing technologies to enhance marketing operations, personalization, and creative developm

ent.
Brand Alignment & Over

• sightEnsure brand consistency across all marketing and communication touchpoints, including campaigns, product, website, and customer communicat
• ions.Collaborate with the brand, product, design and content teams to maintain cohesive visual and verbal brand identity glob
• ally.Serve as the brand steward, monitoring and enhancing brand reputation online and off

line.
Outsourced Web Devel

• opmentManage outsourced web and UX development teams to deliver marketing and SEO sites/pages, campaign microsites, and other digital assets on time and b
• udget.Ensure projects meet quality standards and brand guidelines while enabling rapid iteration and performance improve

ments.
Qualifi

• cations5+ years of experience in marketing operations, brand leadership, or creative strategy, preferably in a high-growth tech or consumer
• brand.Proven experience managing performance-driven creative strategy and collaborating with design/creative/agency
• teams.Strong project management skills with a track record of leading complex initiatives end-
• to-end.Experience managing external vendors, especially in creative production and web devel
• opment.Excellent communication, leadership, and stakeholder management
• skills.Highly organized, detail-oriented, and adaptable in a fast-paced envir

onment.
Why

• Join Us?Be part of a purpose-driven company helping people discover their h
• eritage.Work on innovative marketing challenges a
• t scale.Join a collaborative, international team passionate about growth and cre
• ativity.Enjoy a hybrid work environment with flexibility and a

utonomy.
Benefits at M

yHeritageOur employees enjoy a range of benefits to enhance work-life balance and we

• ll-being:Hybrid w
• ork modelModern, beautiful office in Or Yehuda with shuttle service from Tel Aviv and employee parking (for our Or Yehuda e
• mployees)On-site gym and Pilate
• s classesDog-friend
• ly officeWell-stocked kitchens and a monthly meal
• allowanceFully funded supplemental health