Marketing Analyst

Description

Helfy is a leading global telehealth platform, connecting patients with doctors for online prescriptions and consultations. As a fast-growing and profitable company, we are redefining digital healthcare by delivering accessible, affordable, and personalized medical solutions. Our mission is to empower individuals worldwide to take control of their health easily, efficiently, and with confidence.

We’re looking for a data-driven, analytical, and hands-on Marketing Analyst to join our growing marketing team. This is a critical role focused on understanding user behavior, optimizing marketing performance, and generating actionable insights to fuel growth—particularly in retention, VIP engagement, user acquisition, and micro-conversions. You will work closely with the CMO and other stakeholders to build a robust analytics foundation that informs strategic decisions across the organization.

Responsibilities

• Analyze website traffic and user behavior to identify key customer segments, improve user journeys, and drive VIP engagement and retention.
• Optimize the marketing funnel with a focus on micro-conversions, ensuring a seamless user experience from acquisition through loyalty stages.
• Build and maintain dashboards and reports for management and leadership to monitor marketing performance, retention metrics, and VIP user growth.
• Dive deep into marketing metrics, customer support data, and user journey insights to uncover opportunities for user acquisition, churn reduction, and increased lifetime value.
• Collaborate with Growth, Product, and Content teams to support data-driven initiatives, refine user acquisition strategies, and enhance VIP engagement.
• Develop and execute data-driven retention strategies that maximize customer lifetime value and reduce churn.
• Identify and communicate actionable insights that support campaign optimization, retention strategies, loyalty programs, and overall user experience improvements.
  
  

• 3–5 years of experience as a Marketing Analyst or in a similar role.
• Bachelor’s degree in a relevant field (e.g., Marketing, Business, Economics, Statistics) required.
• Strong proficiency in SQL (must).
• Experience building dashboards using BI tools (e.g., Looker, Tableau, Power BI).
• Deep understanding of marketing funnels, conversion metrics, and user segmentation with an emphasis on retention and VIP strategies.
• Business-oriented mindset with strong problem-solving skills and the ability to manage projects independently.
• Clear, concise communication skills for presenting insights to both technical and non-technical audiences.
• Fluent in English (written and spoken).