Customer Marketing Manager

HR HOME is a boutique hub for innovative HR and recruitment solutions, combining technology-driven tools with deep human expertise, including Outsourcing E2E Services, Adviser partner for Tech companies.

Position Title: Customer Marketing Manager

Location: Yokneam | Hybrid (3 days from the office, 2 days remote)

Role Overview:

A strategic and hands-on role combining full responsibility for marketing efforts with client relationship management. The position includes leading the company’s digital presence, developing marketing infrastructures and automations, analyzing data, and strengthening client engagement processes.

Key Responsibilities:

• Lead the company’s marketing strategy, including campaign management, content creation, and marketing automation.
• Manage all digital assets – website, social media channels, newsletters, etc.
• Utilize tools such as Google Analytics, Google Ads, and Meta Ads to measure performance, generate insights, and optimize results.
• Oversee the CRM system, generate client insights, track customer journeys, and identify business opportunities.
• Handle inbound leads, conduct initial conversations with potential clients, route them to relevant departments, and ensure follow-ups.
• Cultivate and maintain strong relationships with existing and prospective clients.
• Manage interfaces with senior leadership, internal teams, vendors, and strategic partners.
• Initiate and organize conferences, meetups, collaborations with key opinion leaders, and represent the company at professional events.

Requirements:

• Proven experience in digital marketing and campaign management – must.
• Strong technical skills and both business and technological orientation – must.
• Experience working with CRM systems and leveraging client data for insights – must.
• Proven experience managing relationships with senior executives and stakeholders – must.
• Strong business sales acumen and ability to deliver client-facing presentations – must.
• Significant advantage: background in service-based industries or project-based environments.
• Full professional proficiency in Hebrew and English, both written and spoken.
• Self-starter, organized, detail-oriented, with excellent communication and interpersonal skills.