Senior Marketing Analyst

Consumers today face too many choices and too much data to digest. Ryze tackles this challenge by providing users with well-researched, hyper-relevant information through a network of comparison sites across 30+ industries, including B2B, B2C, and Gaming.

We’re looking for a data-driven SEM specialist with strong analytical skills and hands-on experience to lead and optimize our activities across multiple channels and markets.

The role includes managing Search campaigns, analyzing performance data, and handling large-scale budgets in competitive environments. We're seeking a strategic thinker and proactive leader, someone who drives innovation, takes ownership of high-impact projects, and constantly looks for smarter, more effective ways to grow performance.

Responsibilities:

• Plan, develop, and run PPC campaigns on Google Ads and Bing Ads.
• Monitor budgets and bid strategies for optimal ROI and KPI achievement.
• Analyze campaign data for actionable insights and optimizations.
• Stay updated on PPC trends, technologies and Google automation.
• Align PPC strategies with overall business goals.
• Provide data-driven insights for strategic decisions
• Analyze business results, build and track KPIs to improve company's effectiveness and help achieve our business goals.
• Use analytical skills and business judgment to identify and solve business problems.
• Prioritize tasks for efficient campaign execution.
• Implement new tools for performance improvement.
• Lead a team of PPC managers, offering mentorship and training.
• Create a positive, collaborative work environment for knowledge sharing.
• Conduct performance evaluations and provide feedback.
• Assist in hiring and developing new team members.
• Encourage innovation within the team for creative solutions.

Requirements

• Minimum of 2 years' experience in PPC management within the AD-Tech industry, demonstrating a track record of success
• Expertise in Google Ads and Bing Ads
• Proven knowledge of PPC best practices, managing high-budget global campaigns
• Proficiency in marketing technologies, automation, and related tools
• Ability to translate complex concepts into actionable recommendations
• Strong leadership and team management skills, fostering motivation and development
• Effective communication skills to convey ideas clearly and concisely
• Collaboration with various interfaces across the company
• Exceptional analytical skills, deriving actionable insights from data
• Demonstrated ability to make data-driven decisions in a fast-paced environment
• Bachelor's degree in Science, Business, Economics, Mathematics, or similar field
• Language proficiency: Native or high-level English