Brand Manager

Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group’s portfolio includes PEACE NATURALS™, a global health and wellness platform, adult-use brand Spinach™, and hemp-derived CBD brands, Lord Jones™, and Happy Dance™.

Cronos Group is seeking a Brand Manager. This role reports to the Head Of Marketing Israel, but works closely with global & local cross-functional partners including Operations, Design, Procurement, Quality Assurance, Sales, Legal/Regulatory, and R&D

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Key Responsibilitie

s:• Responsible for the commercialization process for new product launches managing projects from inception through launch, securing new vendors, equipment, and packagi

ng• Assess the market sizing of potential new categories leveraging a consumer, company, and competitive analysis while considering price, product, promotions, and placeme

nt• Create a strategic 1-year innovation pipeline including buy or build decisio

ns• Develop integrated new product launch campaigns with a focus on building awarene

ss• Drive break-through creative work from agency partners with a focus on building brand equity and establishing key points of differentiati

on• Develop POS and online resources for product launches with a focused attention to deta

il• Partner with sales to develop customer sell-in presentations and new marketing materials for launch

es• Collaborate with sales and retail partners to effectively execute commercial plans and to develop programing for key custome

rs• Develop activation initiatives and promotions while overseeing executi

on• Assist with trade/consumer publicatio

ns• Perform consumer market segmentations and facilitate new category/IP development while considering both top and bottom-line grow

th• Build cost estimates while working with R&D and Operations to build P&Ls for new products/line extensio

ns• Manage, develop and coach your team, fostering a learning environment to grow their capabilities with an emphasis on innovation, collaboration, and accountabili

ty• Act as a player and coach, digging in and helping your team reach their end results, while developing your team to operate at peak performan

ce• Communicate trends and consumer insights while assessing the competitive landscape both domestically and international

ly• Facilitate pricing suggestions and establishing payback periods based on CapEx investmen

ts• Collaborate with cross functional teams (R&D, Supply Chain, Finance, QA, Operations, Design, etc.) to ensure strong business plans and executi

on• Assist with building new vendor relationshi

ps• Create launch plan revenue projections, on-going forecasting, and consumption reports based on POS da

ta• Manage and track A&P budge

ts
Qualificatio

ns:• Bachelor’s degree, preferably in Business, Marketing or related subject matter, advanced degree is a p

lus• 7+ years’ relevant experience; consumer goods/alcohol experie

nce• Prior experience in the commercialization process involving new product launc

hes• Experience with digital marketing tools and techniq

ues• Proficient in Microsoft Word, Excel, PowerPoint, and Outl

ook• Experience analyzing consumer research and syndicated data/tre

nds• Familiarity with distribution channels and media marketing campai

gns• Self-starter and endlessly curious to explore new ways to drive the business forward as if it were your

own• Eager to research and create new business relationships independen

tly• Team orientated with a successful track record based on executing cross-functional proje

cts• Excellent communication skills and adept at managing multiple stakeholders in a matrix environm

ent• Set an agenda and chart course forward in a lean team environm

ent• Fearless in your aptitude to quickly assess a situation, using data and logic to make tactical decisi

ons• Think out-of-the box and drive creative soluti

ons• Adept at interpreting and applying understanding of key financial indicators to make better business decisions and manage budg

ets• Experience involving product pricing, packaging and brand position

ing• Passion for the consumer with creative thinking and problem-solving ski

lls• Highly organized, with the ability to manage multiple priorities, work threads, team members, and stakehold

ers• B2B as well as B2C marketing experience – Strong advant

age• Strong project management skills with the ability to manage multiple priorities simultaneous

ly.• Travel 15% of the t

ime
Job Specific Skills (Languages, S/W, systems, etc

.'):
Excellent verbal and written communication skills in Hebrew and English -

• must
  We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures. For candidates with disabilities, accommodations are available upon request in all phases of the selection pr