Head of Marketing Analytics

Description

Our Marketing organization is looking for an experienced data leader, with the blend of analytical experience and strategic vision, for our Head of Marketing Analytics role.

This is a unique opportunity to lead a team that sits at the heart of our go-to-market strategy, in a high scale marketing department. Our Head of Marketing Analytics will lead our marketing measurement strategy and be instrumental in defining our funnel measurement and business health, while creating a mutual language between all GTM functions, across different product suites, driving business decisions and communicating business insights to C-levels.

The ideal candidate has expertise in data analysis, building scalable reporting systems, team building and mentoring, business communication and data integrity.

About The Role

• Create cutting-edge marketing measurement strategy for marketing activities for a yearly budget of multi million dollars, touching millions of customers and users across the globe, in different strategies, ranging from high-scale performance marketing, ABM and lead generation, customer marketing, Brand campaigns and much more.
• Lead the creation of north star KPIs for core business funnels, connecting marketing top of funnel activities to business results.
• Collaborate with other data and operations teams across different departments to create a mutual language for core metrics and business funnels.
• Reporting systems: build compelling dashboards and reports to create robust sources of truth and translate data into meaningful representations that serve as vital decision-making tools for go-to-market leaders in the organization.
• Take an active part in influencing monday.com’s strategy and collaborate to identify and build new strategic initiatives with different leaders in the organization.
• Innovation and excellence: constantly improve our measurement, predictions and analysis, by leveraging new models and technologies.
• Team development and talent management: professionally lead analytics teams, provide mentorship and leadership. Oversee the recruitment, onboarding, and training of new analytics team members.
• Community Contribution: become a leading contributor to the growing data community at monday.com. Foster best practices and champion high-quality data work across the organization.
  
  

• 8+ years in analytics in SaaS/ gaming/B2C companies, with 5+ years in a leadership role.
• Technical skills: excellent SQL skills and proficiency in Tableau / Looker or similar BI systems. Experience in creating data pipelines, complexed models and measurement frameworks.
• Communication: great communication skills with a penchant for data visualization and storytelling.
• Relationship building: strong relationship-building skills and the ability to structure frameworks and initiate action plans.
• Data governance: experience with data governance and data quality management.
• Experience in advanced marketing analytics - strong advantage.