Digital Marketing Manager

We’re looking for a creative and results-driven Digital Marketing Manager to join our growing team. This role will be key to driving our marketing strategy, enhancing our online presence, generating new leads, and nurturing existing ones to fuel our growth.

Position Overview:

The Digital Marketing Manager will lead the planning, execution, and optimization of our online marketing campaigns. The ideal candidate will have hands-on experience in digital marketing within enterprise software or cybersecurity industry and a proven track record of driving growth through targeted online initiatives. You’ll be responsible for increasing brand visibility, generating qualified leads, and optimizing digital platforms to improve conversion rates.

Key Responsibilities:

• Develop and Execute Digital Marketing Strategies: Design and implement multi-channel digital marketing strategies aligned with CalCom’s goals to drive website traffic, increase lead generation, and support overall business growth.
• Lead Generation & Nurturing: Drive lead generation through inbound marketing tactics such as content offers, webinars, case studies, and more. Collaborate with the sales team to nurture leads through the funnel and convert them into customers.
• SEO & SEM Optimization: Improve the visibility of our website by optimizing content for organic search (SEO) and managing paid advertising campaigns (PPC) on platforms like Google Ads, LinkedIn, and others to maximize ROI.
• Content Creation & Management: Collaborate with the content team to develop and ensure high-quality, SEO-optimized content across digital platforms. Align all content with CalCom’s messaging and brand voice to effectively engage our target audience.
• Email Marketing: Design, execute, and optimize email marketing campaigns (e.g., newsletters, product updates, drip campaigns) to engage prospects and customers. Analyze performance metrics and refine strategies for higher engagement and conversions.
• Analytics & Reporting: Track and analyze the performance of digital marketing initiatives, including website traffic, lead conversion rates, and campaign ROI. Provide actionable insights and regular performance reports to leadership.
• Cross-Functional Collaboration: Work closely with the sales, product, and customer success teams to align digital marketing strategies with overall business objectives and customer needs.

Qualifications:

• Experience: 3-5 years of experience in digital marketing, preferably within the tech or cybersecurity industry.
• Technical Skills: Proficiency in SEO, SEM, Google Analytics, HubSpot, and CMS platforms (e.g., WordPress). Experience with email marketing tools and automation platforms is a plus.
• Analytical Mindset: Strong ability to analyze data and performance metrics, derive insights, and optimize campaigns to improve results.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
• Communication: Strong written and verbal communication skills, with the ability to present data and insights clearly to both technical and non-technical stakeholders.