Product Marketing Specialist

About the Role

We are seeking a talented individual who combines marketing, analytical, and technological skills with relevant experience in e-commerce. The ideal candidate will drive our online conversion strategy through data-driven insights and innovative marketing campaigns.

• Build and improve customer journeys to optimize online conversion of new accounts into paying customers
• Analyze user behavior to enhance onboarding and increase the perceived value of our product
• Optimize leads from all marketing channels (including affiliate networks), including performance analysis and action recommendations
• Develop clear, simple marketing materials that highlight direct benefits to customers and support the conversion process

• Digital management experience in e-commerce - Significant advantage for candidates with online sales background, understanding of purchase funnels, cart abandonment, CRO, etc.
• Experience leading digital campaigns focused on sales (Google, Facebook, TikTok, feed advertising)
• Strong analytical abilities (Google Analytics, data analysis, identifying bottlenecks and opportunities)
• Broad business understanding - Ability to connect marketing activities with actual website results
• Marketing creativity – Messages, visual content, copy (ability to create innovative campaigns, visual language, and precise messaging)
• Basic proficiency in SEO and UX - Understanding key principles in sales websites
• Saas experience - a plus

This role offers an exciting opportunity to make a significant impact on our growth strategy. You'll work with a dynamic team in a fast-paced environment where your ideas can directly influence business outcomes.

If you thrive at the intersection of marketing creativity and data-driven decision making, we want to hear from you!