Senior Copywriter (Performance Marketing)

About The Position

Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.

Today, Guesty has 15 offices and 700+ team members across the globe.

We’re looking for a highly skilled and creative content professional to join our Content Marketing team in Tel Aviv and lead performance marketing content efforts. In this role, you’ll work closely with our Growth team to craft compelling, conversion-driven copy that supports campaigns across multiple channels. From clickable ad copy and engaging video scripts to impactful email campaigns and highly converting landing pages, you’ll play a key role in driving measurable business results.

We’re seeking a strategic thinker with a knack for storytelling and a deep understanding of performance-driven marketing. The ideal candidate excels at turning data-driven insights into powerful messaging that resonates with audiences, converts leads, and supports overall business goals. If you thrive in a creative, fast-paced environment and have a passion for marketing copy, this is the role for you.

Responsibilities

• Craft high-performing, world-class copy for paid ads and landing pages.
• Write persuasive and engaging email campaigns that drive lead nurturing, upselling, and retention.
• Develop sticky and memorable creative video scripts for marketing campaigns, product promotions, brand and customer testimonials.
• Collaborate with cross-functional teams, including designers, PMMs, campaign managers, and growth marketers, to ensure messaging aligns with creative and performance goals.
• Analyze campaign performance and optimize content based on data and key metrics.
• Come up with out-of-the-box marketing plays and creatives in pursuit of performance/ business goals.
• Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.
  
  

• Native English speaker with exceptional written and verbal communication skills.
• Minimum 4 years of experience in a content-related position, preferably in performance marketing or a B2B tech environment.
• Proven experience creating high-impact marketing copy for paid ads, email campaigns, and video scripts.
• Strong understanding of performance marketing principles, including audience segmentation, A/B testing, and conversion optimization.
• Ability to blend a data-driven approach with creative thinking.
• Creative thinker with the ability to turn complex ideas into concise, actionable copy.
• Strong organizational skills and the ability to manage and drive forward multiple projects in a fast-paced environment.
• A collaborative team player with an optimistic attitude and a hunger to learn.
• Passion for performance marketing, data-driven storytelling, and digital advertising trends.
• Experience working with Google Ads, Meta Ads, or other digital ad platforms - a plus
• Familiarity with marketing automation tools (e.g., HubSpot) and CRM systems - a plus
• Knowledge of SEO best practices for performance content - a plus