Performance Creative Strategist

Are you a hungry performance strategist who is ready to step up build a creative strategy for a fast-growing startup, and own an ad pipeline that changes how the world thinks about receipts? (Yeah, we really just said that)

If you have the ambition to own the ad pipeline, the creativity to shape narratives, and the hunger to 10x results - this role is for you.

We're looking for someone who's obsessed with why creative works - and has the relentless drive to turn ideas into high-impact ads at scale.

About us

We are WellyBox, a fast-growing SaaS startup with 400% growth, serving over 70,000 small business customers globally. We're looking for a performance-driven creative strategist who can own our ad pipeline end-to-end — from crafting bold concepts to producing scroll-stopping content that drives real business results.

The Role

You'll work alongside our CMO. You'll lead our creative testing strategy, build scalable production workflows, and ensure that winning ideas are translated into high-performing ads across Meta, TikTok, and other channels.

This isn't just a strategy role. It's a high-agency, high-ownership position where you'll drive real business outcomes.

You'll come up with concepts, manage creators, iterate fast, and transform performance insights into scalable systems that compound over time.

You'll be:

• Owning creative testing
• Turning insights into high-performance ad creatives
• Building the systems that help us produce, test, and learn faster each week
• Managing creators and collaborators

We're early-stage. The ceiling is high. You'll help shape the culture, output, and creative engine of WellyBox from the inside.

What you'll do:

• Run a high-impact creative strategy that drives performance growth.
• Build a scalable content production engine that delivers 150+ performance assets per month
• Develop a creative testing system that moves winning organic content into paid and iterates aggressively based on results
• Source, brief, and manage a high-performing network of UGC creators and freelancers
• Establish a feedback and iteration loop with the paid team to optimize creative for CPA, CTR, and trial starts
• Lead creator onboarding and retention efforts - ensuring the best talent stays engaged, aligned, and motivated
• Push creative boundaries while maintaining focus on performance outcomes across paid and organic channels

Requirements

We are building a team of people that have real ownership over the business. To be successful here, you should be willing to roll your sleeves up and get your hands dirty on anything that will help the business be more successful.

You are:

• Top 1% Creative Strategist. You love telling stories with data and know the ins and outs of running ads on Meta and Tiktok (YouTube is a plus!!)
• Someone with 3+ years of experience in D2C/B2C performance creative and performance
• A systems-first content builder: you create workflows, templates, and tools to help you move faster
• Obsessed with why creative works. You analyze performance patterns, distill learnings, and iterate relentlessly
• A creative with taste. Someone who instinctively knows what will resonate emotionally and can balance that with data-backed insights
• Ability to shoot, edit, and produce videos end-to-end — with a good understanding of visuals, pacing, and sound design
• AI-forward and data-driven. You experiment with AI tools to optimize workflows and unlock faster, smarter ad production
• A relationship builder. You make creators feel confident, clear, and supported, fostering long-term partnerships
• A communicator. You're organized, proactive, and excellent at giving constructive feedback that improves creative outcomes
• Hungry to grow. We are a high performing team who only want the best.

Bonus if you...

• Can show us a creative playbook, hook bank, or content testing system you've built before
• Have worked with creators, freelancers, and UGC talent to deliver high-output ad assets
• Have examples of AI tools, workflows, or automations you've used to optimize creative production
• Understand platform nuances across Meta, TikTok, and YouTube - and know what content wins where.