Content Lead - Product Marketing

About Faye:

Faye is an award-winning travel platform redefining what it means to feel protected away from home. We seamlessly combine industry-leading travel insurance, proactive real-time support, and instant reimbursements for common travel disruptions—making us the fastest-growing, highest-rated, and most beloved travel protection provider for U.S. travelers.

At Faye, every day is an adventure. Whether we're building new solutions for modern explorers or supporting our community of travelers, our team (62% women, 50% parents, and a few furry coworkers) brings passion and purpose to everything we do. We believe in growing together, having fun along the way, and making every moment count.

About the Role:

We’re looking for a standout Content Lead – Product Marketing to join our Communications & Content team. This role is pivotal in shaping how our products are experienced and embraced—by both travelers and partners.

You’ll be responsible for creating compelling content that drives adoption and engagement of new features in our award-winning app and travel advisor portal. You’ll also develop high-performing ad copy and creative assets that attract, convert, and retain users.

This role reports directly to the VP of Communications & Brand and is ideal for someone who blends sharp writing with strategic thinking, follows cultural and industry trends, and thrives in a fast-moving, collaborative environment.

If you live and breathe travel, love tech, and want to make a real impact—this one's for you.

Responsibilities:

• Craft high-performing, world-class copy for paid ads (both static and video), landing pages and paid partnerships.
• Write persuasive and engaging email campaigns that drive purchases, product usage/adoption and retention (UI/UX).
• Develop creative and memorable static ads and video ad scripts for campaigns, product launches, brand and customer testimonials.
• Collaborate with cross-functional teams designers, PMs, campaign managers, and growth marketers, and more to ensure messaging aligns with creative and performance goals.
• Come up with out-of-the-box marketing plays and creatives in pursuit of performance/ business goals.
• Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.
• Craft SEO-driven content and content for PPC campaigns to drive traffic and purchases.
• Be the go-to reviewing partner advertorial/ad content that promotes Faye.
  
  

• English (Mother tongue) speaker with exceptional written and verbal communication skills.
• Minimum of 6 years of experience in a content-related position, preferably in brand, comms or performance marketing in a B2C tech environment.
• Proven experience creating high-impact marketing copy for paid ads, email campaigns, and video scripts.
• Strong understanding of performance marketing principles, including audience segmentation, A/B testing, and conversion optimization.
• Ability to blend a data-driven approach with creative thinking.
• Creative thinker with the ability to turn complex ideas into concise, actionable copy.
• Strong organizational skills and the ability to manage and drive forward multiple projects in a fast-paced environment.
• A collaborative team player with an optimistic attitude and a hunger to learn.
• Passion for performance marketing, data-driven storytelling, and digital advertising trends.
• Knowledge of SEO best practices for performance content.