Creative Team Lead 464

You're invited to Join Beach Bum, the greatest gaming family that brings a new twist to classic games by introducing them to the world of casual online games.

Responsibilities:

• Own the creative strategy for new game launches and ongoing marketing campaigns
• Lead the production of 200+ performance-focused video ads monthly, ensuring creative variety and testing strategies
• Manage and mentor a multidisciplinary in-house creative team (content producer, marketing artist, and designers)
• Oversee external partners and freelancers to expand capacity as needed
• Collaborate with UA, Product, and Analytics teams to align creatives with performance goals
• Analyze ad performance data and apply learnings to improve creative effectiveness
• Ensure creative delivery is timely, high-quality, and optimized for different channels (Meta, TikTok, Google, Applovin, Unity, Moloco, Liftoff, etc.)
• Drive innovation through GenAI tools and AI-enhanced workflows to boost speed, scalability, and experimentation
• Own and optimize the end-to-end creative production process

Requirements:

• 3–5+ years experience in mobile marketing creative production, preferably in gaming
• Proven success managing large-scale creative pipelines for performance marketing
• Strong leadership and project management skills
• Hands-on experience using GenAI tools in creative workflows
• Deep understanding of ad platforms, creative trends, and A/B testing methodologies
• Excellent communication and collaboration skills
• Strong creative eye with analytical thinking
• Fluent in English (spoken and written)