Senior Mobile User Acquisition Manager

At Persona.ly, we're on a mission to disrupt the mobile gaming rewards space. As a fast-growing tech-driven company, we combine cutting-edge technology with a passion for performance marketing to deliver real results for B2C mobile apps. We're now looking for a data-driven, creative, and hands-on Senior Mobile User Acquisition Manager to help us scale our own new B2C app growth to the next level.

As our Senior Mobile UA Manager, you will lead the strategy, execution, and optimization of user acquisition campaigns across top mobile advertising channels. Your goal will be to acquire high-quality, engaged users efficiently and at scale. You’ll work closely with cross-functional teams to craft high-impact campaigns, uncover insights, and fuel our growth engine.

Key Responsibilities:

• Plan, execute, and optimize paid UA campaigns across Meta (Facebook/Instagram), Google UAC, TikTok, Unity, AppLovin, and other programmatic platforms.
• Analyze performance data to identify trends, run A/B tests, and improve key metrics like ROAS, LTV, and CAC.
• Collaborate with the creative, data, and product teams to develop and iterate on ad creatives, user funnels, and landing experiences.
• Build and maintain relationships with ad networks, agencies, and external partners to maximize results.
• Own and report on campaign performance and key growth KPIs to internal stakeholders.
• Stay up to date with industry trends, platform changes, and new user acquisition opportunities.

Requirements:

• 2–5+ years of hands-on experience in mobile user acquisition, preferably for a B2C app.
• Proven success managing and scaling UA budgets of $1M+/month with clear performance outcomes.
• Deep understanding of mobile attribution, MMPs (e.g. Singular), and user funnel analytics.
• Strong analytical mindset with experience using Excel, BI tools, and MMP dashboards to derive actionable insights.
• Experience with creative testing methodologies and performance marketing best practices.
• Highly organized, self-motivated, and an excellent communicator with a bias toward execution and ownership.