Senior Mobile Web & Desktop UA

About Us: We are a leading ad tech company, and we are looking for a Web Master to join our dynamic team. In this role, you will be responsible for overseeing and executing high-level branding and publisher partnerships across mobile web and desktop platforms. You will play a key role in managing relationships with direct publisher websites, securing valuable branding deals, and ensuring the success of long-term partnerships. If you have extensive experience in digital media buying, publisher management, and securing strategic branding deals, we want to hear from you!

📌 Key Responsibilities:

• Strategy & Setup
• Develop and launch a mobile web & desktop user acquisition operation.
• Define traffic acquisition strategy (direct buys, programmatic, RTB).
• Establish partnerships with publishers, SSPs, and networks.
• Media Buying & Campaign Execution
• Manage direct publisher deals and programmatic buying (DV360, Xandr, TTD).
• Optimize CPM, CPC, CPA, and rev-share models to drive efficiency.
• A/B test creatives, landing pages, and traffic sources.
• Supply & Demand Management
• Identify, negotiate, and onboard publishers and supply partners.
• Ensure compliance with brand safety & fraud prevention policies.
• Performance Optimization & Reporting
• track and analyze key performance metrics (CTR, viewability, conversion rates, ROAS)
• Utilize analytics tools (Google Analytics, Adjust, AppsFlyer, DV360 reporting) for data-driven decision-making.
• Adjust bidding strategies based on real-time performance insights.

📌 Required Experience & Skills:

🎯 Must-Have Skills:

✔ 3+ years of experience in media buying for mobile web & desktop.

✔ Deep understanding of SSPs, DSPs, and ad networks

✔ Hands-on experience with programmatic platforms (DV360, Xandr, TTD).

✔ Proven track record in direct publisher deals – sourcing, negotiating, and optimizing.

✔ Strong understanding of monetization models (CPM, CPC, CPA, rev-share).

✔ Proficiency in tracking & analytics tools (Google Analytics, MMPs, Tableau).

✔ Ability to identify & prevent ad fraud (MOAT, IAS, DoubleVerify).