Head of Content & Social

About Lumen:

Lumen is a leading health tech company empowering people to improve their metabolic health with revolutionary device-to-app technology that measures metabolism through a single breath.

With over 70 million metabolic measurements logged and 2 million new measurements added monthly, Lumen is the largest metabolic health database in the world.

Lumen helps 300,000+ people worldwide understand how their bodies respond to nutrition, sleep, exercise, and stress levels in real time. It provides individualized recommendations that prioritize high-impact habits to improve metabolism and help people reach their health goals.

About the position:

Lumen’s Marketing Team is looking for an experienced and creative Head of Content & Social to develop and execute a content strategy that educates, inspires, and engages consumers while positioning Lumen as the definitive voice in metabolic health.

In this role, you will lead our Content & Social Team, oversee the creation and distribution of high-quality content across multiple channels, and align content initiatives with our broader marketing objectives. If you’re a strategic storyteller with a passion for digital content, audience engagement, and data-driven decision-making, this role is for you.

What you’ll own:

• Content strategy & execution: Develop and implement a comprehensive content strategy that supports Lumen’s business goals, brand voice, and audience engagement across web, blog, social media, email, and multimedia platforms.
• Team leadership: Build, mentor, and manage a team of content creators, including writers and social specialists, ensuring high-quality output and alignment with marketing priorities.
• Content production & distribution: Oversee the creation, repurposing, and distribution of various content formats, including blog posts, ads, emails, videos, social media content, and web copy.
• Cross-functional collaboration: Work closely with teams company-wide to align content with campaigns, product messaging, and key business objectives.
• Social media & community growth: Guide Lumen’s global social media strategy, helping the team develop platform-specific approaches that drive engagement, build community, and amplify key brand messages.
• SEO & performance optimization: Ensure all content is optimized for search, performance, and engagement, leveraging SEO best practices and analytics to drive visibility and conversion.
• Editorial & brand consistency: Establish and maintain editorial guidelines, ensuring a consistent voice, tone, and messaging across all content touchpoints.
• Data-driven insights: Analyze content performance, engagement metrics, and audience behavior to refine strategy and improve effectiveness.
• Trend & technology adoption: Stay up-to-date with industry trends, content marketing innovations, and emerging platforms, including hands-on experience with AI-driven content tools.
• Influencer & thought leadership development: Build relationships with industry influencers and position Lumen as a thought leader in the metabolic health space.

Requirements:

• 7+ years of experience in content creation, content marketing, and social media strategy, preferably in a consumer tech [B2C], health tech, or a high-growth startup environment.
• 3+ years of leadership experience, managing content teams and cross-functional collaboration.
• Exceptional storytelling skills with the ability to translate complex health and technology topics into compelling, accessible content.
• Deep understanding of social media platforms, trends, and community-building strategies.
• Strong SEO knowledge and experience optimizing content for search and engagement.
• Excellent project management skills, with the ability to manage multiple content streams simultaneously.
• An entrepreneurial, proactive mindset—you thrive in fast-paced environments and are always looking for new opportunities to engage and grow audiences.
• Passion for health and wellness, with an understanding of consumer behavior in the space.