Senior Marketing Analyst

What's Guardio?

Guardio is a B2C cybersecurity startup offering security and privacy solutions directly to consumers - regular people, not corporate companies. We develop products you’d want for yourself, your parents, family, and friends. Our goal is to protect real people from cyber problems and crime. We try and avoid buzzwords, but sometimes those keywords are necessary: we help our customers avoid and combat the modern world’s security threats, like phishing, financial scams, malware, browser hijacking, identity theft, data leaks, and a whole lot more.

Guardio is a relatively small company (we just passed 90 people) on a rapid growth path, and we’re looking for core team members to join our team. We already have well over a million registered customers and plenty of new products and features in the pipeline.

So, what's the job?

We are seeking a Senior Marketing Analyst to join our Data Team. In this role, you will be at the core of our marketing efforts, ensuring data-driven decision-making by addressing the Marketing team’s data requirements and conducting impactful analyses. You’ll provide actionable insights, and contribute to optimizing marketing strategies, performance, and campaigns. This is a highly visible and strategic role that offers the opportunity to shape the company’s marketing efforts through robust data analysis.

You will:

• Serve as the data focal point for the Marketing team, understanding their needs and translating them into actionable insights.
• Develop and maintain complex SQL queries, dashboards, and performance reports to track key marketing KPIs, such as conversion rates, return on ad spend (ROAS), and cost per conversion (CPA).
• Conduct research and ad-hoc analysis to uncover trends, measure campaign effectiveness, and optimize marketing performance (i.e., user journey, attribution models).
• Analyze marketing funnels, user behaviors, and experiments to provide recommendations for improvement.
• Collaborate with stakeholders across teams (Marketing, Product, Finance, R&D) to align on objectives, share findings, and inform decisions.
• Stay ahead of industry trends and marketing analytics best practices to continuously enhance our analytical capabilities.

Sounds great! Am I the right fit?

Well, our guess is you have a good chance of being that person if you check as many of these as possible:

• 5+ years of proven experience in marketing analytics or a related field, ideally in a senior or lead role.
• Very high level of SQL and data processing understanding - Working with BigQuery / Redshift / Snowflake.
• Expertise in using advanced statistical techniques (e.g., regression, hypothesis testing, time series, multivariate analysis) to drive data-driven decisions.
• A proactive approach, capable of identifying opportunities for improvement and driving initiatives forward.
• A team-player mindset with the ability to collaborate across departments and build strong working relationships.
• Excellent communication skills to convey complex analytical findings to non-technical stakeholders.
• Working experience with BI Front tools (e.g. Looker, Tableau etc..) to create clear, actionable dashboards and reports.
• Strong analytical skills with experience in funnel analysis, campaign performance evaluation, and customer segmentation.

This role is perfect for someone who thrives in a fast-paced, data-driven environment and is passionate about leveraging data to shape marketing strategies and outcomes.