PPC Specialist

Company Overview: We are a stealth startup on the cutting edge of innovation, seeking a dedicated PPC Specialist to join our dynamic team. As we prepare to disrupt the market, we need a professional who is passionate about data analysis and can craft compelling ad copy that drives conversions. If you understand that clicks without conversions are not sufficient and have the skills to create engaging ads, we want to hear from you.

Responsibilities:

• Campaign Management: Oversee Google and Bing Ads campaigns from strategy development through execution and performance analysis. You will have a substantial budget and the autonomy to implement innovative strategies.
• Ad Copy Creation: Develop compelling and targeted ad copy that effectively engages our audience and drives measurable results, avoiding misleading tactics.
• Data Analysis: Dive deep into performance metrics to identify opportunities for improvement and translate data into actionable insights that enhance campaign effectiveness.
• Trend Monitoring: Stay informed about the rapidly changing PPC landscape to ensure our campaigns remain competitive and effective.
• Collaboration: Work closely with the product marketing team to ensure alignment between ads, landing pages, and overall brand messaging.

Qualifications:

• Minimum of 1 years of hands-on experience managing B2C Google Ads and Bing Ads campaigns.
• Exceptional English writing skills, with the ability to produce engaging and effective headlines.
• A strong passion for data analysis and a commitment to optimizing performance.
• Technical proficiency in tools such as Google Analytics, Excel/Sheets, and Tag Manager.
• Experience managing campaigns with monthly budgets exceeding $50K.

Preferred Qualifications:

• Understanding of product marketing principles and positioning.
• Experience with conversion tracking setup and implementation.

Employment Type: Full-time